The World Comes Together — to Wager: Nevada Regulators Give OK for Olympic Betting

The World Comes Together to Wager Nevada Regulators Give OK for Olympic Betting 300x300 The World Comes Together    to Wager: Nevada Regulators Give OK for Olympic BettingWorld peace may be elusive, but wagering? Now that has some potential.

In a recent turnabout, Nevada gambling regulators just voted to sanction the state’s sports books to offer bets on the 2016 Olympics. It will be the first time in many years that such wagering has been legal.

“It was a move unopposed by anyone in the industry and cheered by the regulators themselves,” noted the Boston Herald. “International sports books in Great Britain, Ireland, and Australia and offshore Internet sites already allow such bets.”

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Game Developers Conference Kicks Off in San Francisco

Game Developers Conference Brings Out Best and Brightest in Interactive Games Technology and Trends 300x209 Game Developers Conference Kicks Off in San FranciscoThe name may include “game,” but it’s big business to the 24,000 attendees who will congregate in San Francisco March 2-6 for the 2015 Game Developers Conference (GDC).

GDC is the world’s largest and longest-running professionals-only game industry event. It’s the number one annual meeting ground where programmers, artists, producers, game designers, audio professionals, business decision-makers, and others involved in the development of interactive games gather to exchange ideas and shape the future of the industry.

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mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top Stories7 300x225 mGamingWatch: The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Social Mobile Gaming Giant Rakes in Big Cash from In-Game Ads
Whether you have a casino mobile game or a social gaming experiment, Zynga is proving once and for all that in-game ads can be very, very profitable for game makers.

Global Email Marketers Descend on Las Vegas
There’s a party in Las Vegas and email marketers everywhere are invited. International email marketers and industry leaders united in Vegas yesterday as the 10th annual MarketingSherpa Email Summit 2015 kicked off.
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Churchill Downs Officials Thrilled to Reel in Big Fish

Churchill Downs Officials Thrilled to Reel in Big Fish Churchill Downs Officials Thrilled to Reel in Big FishWould there be buyer’s remorse? That was a question being asked late last year upon word that Churchill Downs had acquired Big Fish Games.

Now, as more time has passed for the company to assess the fruits of its acquisition, the folks at Churchill Downs are elated with their big catch.

The Louisville racetrack and casino company closed a deal in mid-December valued at $800 million for the games company, and Thursday’s conference call with investors to discuss fourth-quarter and full-year earnings was the first read on how the purchase is playing out.

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What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?

What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?Only a decade ago, casinos were viewed as the one-size-fits-all guaranteed antidote to declining state revenues. One by one, many states dismantled laws on the books that prohibited casinos altogether, or just land-based casinos, or some variation of the above.

The push to say yes to casinos was financial. Gambling — whether casinos or lottery ticket operations — have loomed large on the list of ways states have tried to grease the money machine.

But it’s not working. Or at least, not as well as most projections and advance business plans posit.

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It Takes Two to Tango: Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in Argentina

It Takes Two to Tango Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in Argentina It Takes Two to Tango: Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in ArgentinaIt takes two to tango — everywhere — but especially in Argentina.

Now comes word that Casinos del Rio, the largest casino consortium in Rio Negro, Argentina, has contracted with Vivo Interactive, a leading supplier of Live Dealer technology and services, to provide the gaming platform. It will undergird the first licensed and regulated online gaming website in the region.

“To facilitate the launch of Argentina’s first licensed online gaming operator, Vivo Interactive customized its platform enabling Casinos del Rio to leverage its brand and existing operations while meeting all regulatory requirements outlined by La Loteria of Rio Negro,” noted a formal statement provided to mGamingWatch. “This pioneering solution includes a full suite of Live Dealer casino games, virtual games, and a sophisticated back office which supports registration, deposits and withdrawals, along with detailed reports for regulators.”

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Global Email Marketers Descend on Las Vegas

Global Email Marketers Descend on Las Vegas 300x225 Global Email Marketers Descend on Las VegasThere’s a party in Las Vegas and email marketers everywhere are invited.

International email marketers and industry leaders united in Vegas yesterday as the 10th annual MarketingSherpa Email Summit 2015 kicked off.

Held at the ARIA Resort and Casino in Las Vegas, the Summit goes on through February 26th.
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Mobile Casino Games Coming to Carnival Cruise Liners

Mobile Casino Games Coming to Carnival Cruise Liners 300x155 Mobile Casino Games Coming to Carnival Cruise LinersCarnival Corporation recently confirmed plans to welcome aboard the team at Scientific Games.

According to the famed cruise ship company, Scientific Games will work with Carnival to launch mobile casino games on a number of the company’s cruise liners.

“Scientific Games is a leader in the mobile gaming space and offered the best solution for our needs,” explains Marty Goldman, Carnival Corporation’s senior VP of global casino operations. “For the first time, we’re bringing the casino to our guests so they can play their favorite games on their mobile devices when they are lounging by the pool, relaxing in their rooms, or anywhere else onboard.”

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Social Mobile Gaming Giant Rakes in Big Cash from In-Game Ads

Social Mobile Gaming Giant Rakes in Big Cash from In Game Ads 300x189 Social Mobile Gaming Giant Rakes in Big Cash from In Game AdsWhether you have a casino mobile game or a social gaming experiment, Zynga is proving once and for all that in-game ads can be very, very profitable for game makers.

In the most recent quarter for which we have earnings data, Zynga ranked in $57.5 million from ads (or 30% of its Q4 revenue).

Ignored by many due to the perceived bad user experience provided by banner ads, the rise of native advertising, incentivized video ads and now brand advertising is changing opinions.
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Game On: Vegas to Begin Marketing to Millennials In Their Language

Game On Vegas May Begin Marketing to Millennials In Their Language 300x199 Game On: Vegas to Begin Marketing to Millennials In Their LanguageIn the digital age, it’s become increasingly difficult to entice Millennial gamers with slot machines that look like they were probably first installed in Las Vegas 40 years ago.

Consequently, Las Vegas’s most respected gaming institutions and their marketing gurus are cooking up ways to attract the attention to an entirely new and young generation of gamers.

One possible solution is to speak to them in a language they understand — the language of video games.

“Millennials love Las Vegas, but they’re far less enamored with the casino world’s hyper-profitable lifeblood, slot machines,” The Washington Post reports. “So to hook young visitors back onto pulling the lever, the kings of the Strip are betting on a new strategy: making gambling look like a video game.”

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