Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGaming14 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

On Tuesday, Atari rolled out Atari Jackpots, a new social casino game. As eagerly anticipated for months, Atari is slowly but steadily delving deeper into the potentially lucrative waters of social casino gaming.

PokerStars — the world’s largest poker site (together with its “European Poker Tour”) — is one of the world’s most lucrative and popular destinations for poker aficionados.

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Online, Mobile Gambling ‘Shellshocked’

Online Mobile Gambling Shellshocked 300x200 Online, Mobile Gambling ShellshockedAccording to a new report published Thursday by The Hill, the online gambling sector is being negatively impacted in a widespread fashion by Shellshock.

“A bug in nearly 70 percent of all Internet-connected devices is being used to create botnets that can remotely lock or lift data from computers, phones, medical devices or anything connected to the Web,” today’s report reads.

However, it’s the world of online gambling where the most targets are found, and presumably the most damage is being done.
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Online Gambling Impact Study on the Way

Online Gambling Impact Study on the Way Online Gambling Impact Study on the WayABC Net News reported this morning that researchers at Southern Cross University are conducting a study designed to explore the purported effects of online gambling games.

“Initial research showed about 13 per cent of gamblers play the social casino games,” today’s report notes, citing data from the lead researcher. “This piece of research is trying to look at whether these free play gambling games are leading people to engage in real money gambling and related problems.”

The report may show if and how social games have the potential to “normalize gambling.”
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Sizmek Draws a Full House with Real Time Campaign and Analytics

Sizmek Draws a Full House with Real Time Campaign and Analytics 300x219 Sizmek Draws a Full House with Real Time Campaign and AnalyticsPokerStars — the world’s largest poker site (together with its “European Poker Tour”) — is one of the world’s most lucrative and popular destinations for poker aficionados.

To increase awareness and goose engagement for a recent tour, PokerStars recently wanted to draw as many eyes to an exciting live stream as possible.

What did Poker Stars do?

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Nevada’s Casino Revenue Falls Again

Nevada’s Casino Revenue Falls Again 300x169 Nevada’s Casino Revenue Falls AgainIt was another bad month for Nevada.

According to the Gaming Control Board, Nevada’s casino industry sustained further revenue declines in September, the second straight month of dwindling revenue.

The Las Vegas Review-Journal, which obtained and dissected the data in full, says that statewide gaming revenue tumbled nearly 6 percent last month.
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AGA Launches ‘Aggressive Digital Communications Promotion’

AGA Launches ‘Aggressive Digital Communications Promotion’ 300x291 AGA Launches ‘Aggressive Digital Communications Promotion’The American Gaming Association (AGA) announced today that it is rolling out what the organization calls “an aggressive digital communications promotion.”

Specifically, the promotion is being introduced in communities where gaming is on the ballot or under discussion leading up to Election Day.

Proving once again that the AGA is closely watchful of and involved in the political process, the organization says that as part of the campaign, the AGA is “promoting a video that features gaming’s quarter-trillion dollar economic impact nationally and targeting industry stakeholders and media” in several key markets.

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Atari Jumps into Social Casino Space

Atari Jumps into Social Casino Space 300x199 Atari Jumps into Social Casino SpaceOn Tuesday, Atari rolled out Atari Jackpots, a new social casino game.

As eagerly anticipated for months, Atari is slowly but steadily delving deeper into the potentially lucrative waters of social casino gaming.

“The move is part of the reborn company’s strategy to use its powerful properties in modern titles on mobile, social, and online game platforms,” says Dean Takahashi of VentureBeat.

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2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City

Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City 300x209 2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic CityOn Monday, the 2014 Mobile and Tablet Gambling Summit (MTGS) kicks off in Atlantic City, New Jersey.

The two-day event gives online operators and land-based casino owners an opportunity to connect with online and mobile gaming industry titans and address the major market opportunities and challenges inherent in the mobile era of casino gaming.

“Mobile gambling is the biggest opportunity for operators and casino’s to drive profit in the coming years,” the event’s organizers say. “But the mobile roll-out is hampered by technical problems in the strictly regulated geolocation programs. Disjointed registration and authentication processes hinder the opportunity to use mobile as a brand acquisition and engagement tool, while resistance from banks and credit card issuers to honor online gambling transactions is also controversial.”

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Global Online Gamers to Benefit from Playtech’s Partnership with Dynamic Yield

Global Online Gamers to Benefit from Playtechs Partnership with Dynamic Yield 300x210 Global Online Gamers to Benefit from Playtechs Partnership with Dynamic Yield In recent days, mGamingWatch has learned that Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech.

Playtech, if you’re not familiar, touts itself as being the world’s largest online gaming software and services supplier.

Through this partnership, Playtech will provide Dynamic Yield’s platform to top gaming operators enabling them to personalize and optimize their players’ experience on an individual level.

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Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGaming14 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Many states are still weighing the pros and cons of legalizing online gambling, the state of New York is one of them. With nearby New Jersey having already legalized online gambling, many New Yorkers wish they had the same privileges as their Garden State neighbors.

Despite the controversial move by New Jersey Governor Chris Christie to support sports betting at racetracks and casinos, residents of the Garden State are less than buoyantly excited about the opportunity Christie wishes to provide.

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