Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGaming9 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

California is slowly and steadily trying to pass legislation for the legalization of online gambling. But it remains to be seen if this effort will prove successful by 2015 as originally hoped.

With mobile marketing spend representing an increasingly larger share of all marketing dollars spent within most industries, the latest projections with regard to the online gambling market in the U.S. should be viewed very favorably.

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The Cold Never Bothered Caesars Casino Anyway

The Cold Never Bothered Caesars Casino Anyway 300x240 The Cold Never Bothered Caesars Casino AnywayYes, I just quoted a Frozen song so “Let it go.”

All joking aside, with New Jersey having legalized online gambling, Caesars is adding a new marketing campaign this month. Adweek explains that, “As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don’t have to leave their homes to try their luck: They can play online.”

When I say play online, I also don’t mean a handful of games either. According to the report in question, players “can play more than 120 games on the casino’s website.”

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Brazil May Still Be Several Years Away From Regulated Online Gambling

Brazil May Still Be Several Years Away From Regulated Online Gambling 300x225 Brazil May Still Be Several Years Away From Regulated Online GamblingIn the last few years, countless countries around the globe have implemented regulated online gambling. As many countries aim to claim their small share of this hot young industry, even nations that have opposed online gambling in the past are now taking it into consideration today.

Unfortunately, despite initial expectations to the contrary, Brazil will likely not being among the next to green light online gambling.

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Infographic: The Hard Sell for Online Gambling in the U.S.

 Infographic: The Hard Sell for Online Gambling in the U.S.If the fate of online gambling lies in numbers — revenue figures and projections that will encourage or discourage lawmakers from legalizing online gambling nationally or state by state — lobbyists for online gambling may want to forward the following infographic to their nearest lawmaker.

LatestCasinoBonuses.com‘s new visual makes a compelling case for legalizing online gambling by exploring the benefits of gambling in the 48 states where the activity is permissible. Check it out below.

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Big Money Follows Social Casinos Phenomenon

Big Money Follows Social Casinos Phenomenon 300x195 Big Money Follows Social Casinos PhenomenonThe social casino industry in the United States alone will top $2.7 billion in revenue this year.

That’s the estimate put forward this week by Eilers Research gaming analyst Adam Krejcik. Howard Stutz of the Las Vegas Review Journal cites a number of key developments and partnerships in the social gaming arena which give credence to these latest projections.

Station Casinos, for example, recently partnered with the myVegas social gaming platform.

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An Online Gambling Projection That Should Get Mobile Marketers Excited

An Online Gambling Projection That Should Get Mobile Marketers Excited 268x300 An Online Gambling Projection That Should Get Mobile Marketers ExcitedWith mobile marketing spend representing an increasingly larger share of all marketing dollars spent within most industries, the latest projections with regard to the online gambling market in the U.S. should be viewed very favorably.

Morgan Stanley is out with a new projection noting that the online gambling market might soar to $5.2 billion by the end of the decade.

That could represent a huge opportunity for casinos and gaming platforms to utilize the mobile channel to market to players where they will soon do more of their wagering — on smartphones and tablets.

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Zynga’s Online Gambling Chief Takes a Walk

Zyngas Online Gambling Chief Takes a Walk 300x199 Zyngas Online Gambling Chief Takes a WalkOn Monday, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives.

In 2012, Zynga brought aboard Maytal Ginzburg Olsha to serve as the company’s chief operating officer (particularly with regard to new markets like online gambling).

As it turns out, Olsha left the company this week without much fanfare.
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NCSL Opposes Adelson’s Quest for Outlawing Online Gambling

NCSL Opposes Adelson’s Quest for Outlawing Online Gambling NCSL Opposes Adelson’s Quest for Outlawing Online GamblingOne year ago, there were three. And today, the same three remain – New Jersey, Delaware, and Nevada.

Although these states have already been established as lawful participants in the online gambling market, efforts are still being made to reverse any gains online gambling has made in the U.S. in recent years.

In August, the National Conference of State Legislatures (NCSL) took a formal stance urging the federal government to continue to allow states to regulate their own gambling.

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Skrill Seen Among the Simplest Solutions for Online Gambling Deposit Obstacles

Skrill Seen Among the Simplest Solutions for Online Gambling Deposit Obstacles 300x193 Skrill Seen Among the Simplest Solutions for Online Gambling Deposit ObstaclesAs strange as it may sound, some of the largest roadblocks online casinos and online gamblers face in the US are credit cards and financial institutions — most of which still refuse to process gambling deposits.

So what is a leading alternative when this obstacle is encountered? Perhaps the simplest solution that many are turning to is Skrill.

Skrill is an online wallet that operates in a manner similar to that of PayPal. By depositing online gambling funds through Skrill, banks and financial institutions will not know where a gambler’s money is going other than that it is going directly to Skrill to be spent on any type of electronic purchase consumers utilize Skrill to pay for.

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Delays Ahead for Online Gambling in California?

Delays Ahead for Online Gambling in California Delays Ahead for Online Gambling in California?California is slowly and steadily trying to pass legislation for the legalization of online gambling. But it remains to be seen if this effort will prove successful by 2015 as originally hoped.

So what’s behind the delay in California? According to Pokerupdate, “With the shelving of the Senate and the Assembly bills in California, the state’s online poker expansion status has changed from ‘clear frontrunner’ to the Facebook-esque ‘it’s complicated’ over the course of 2014.”

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