888 Makes All the Right Moves with Bwin.party

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888 Makes All the Right Moves with Bwin.partyAnd the victory goes to 888.

Ahead of the weekend, news broke that the online gaming giant “won the battle for larger rival Bwin.party Digital Entertainment.”

According to a report from Reuters, the deal is worth an estimated $1.4 billion.

888, which itself rejected a takeover by Britain’s biggest bookmaker William Hill in February, had been battling against a 908 million pound offer from GVC Holdings for Bwin, which put itself up for sale last year.

“We believe the deal creates one of the world’s leading online gaming operators,” 888’s Executive Chairman Brian Mattingley is quoted by Reuters. “It’s all about scale… When you’ve got critical mass you can ride storms and take advantage of opportunities as they come along.”

To review the full report, click here.

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