Marketing Results Inc. has already received industry-wide recognition with their Advanced Intelligence Marketing (AIM) software, but in their efforts to continually improve they have announced the launch of their freshly upgraded AIM system.
Some of the key features include improved speed, more in-depth analytics, and a more intuitive and user-friendly experience.
Marketing Results has been in business for 27 years, allowing them great insight as to the information casinos value most. While they are constantly looking to upgrade their database management system, upgrades are even more necessary with the more recent advances in technology, which is one of the reasons email deployment is built-in to AIM.
AIM also allows casinos to easily integrate their data from all of the most recognized player tracking systems, so that a fully customize marketing campaign can be developed in real time.
“AIM is the most robust casino database management system available, developed by casino marketers for casino marketers,” says Craig Border, Vice President of Database Marketing at Marketing Results. “There is simply no better solution for turning casino data into actionable marketing strategies to build loyalty and increase revenue.”
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