No matter how you look at it — up, down, or across — the Bingo.com sale is a done deal.
Bingo.com, Ltd., the owner of Trophy Bingo, and the online gambling community http://www.bingo.com, has announced it has sold its URL (www.bingo.com) and its online gambling community to Unibet Group plc.
The company claims it will now be able to “focus solely on its social bingo game, Trophy Bingo.”
“The online gambling industry as a whole is experiencing conditions of maturity where smaller firms are finding it increasingly difficult to compete,” said Jason Williams, Bingo.com’s CEO. “Bingo.com’s European gambling business, built with the www.bingo.com brand and URL, has therefore found it difficult to compete effectively with larger operators.”
According to Williams, the company “determined that a significant opportunity was developing for non-gambling bingo games and embarked on the development of a unique free social bingo game, that could be played world wide, without the regulatory constraints present in the online gambling industry.”
Over the past nearly three year time period, the firm spent several million dollars to develop and “soft launch” Trophy Bingo, a social casino game now live worldwide and available in the Apple App and Google Play stores.
“The game is a puppy themed social bingo adventure where players must win their way through 120 levels of bingo challenges,” explained Williams. “The game includes many innovations for social bingo including new power plays, a map progression system, unique game types, card blockers, bonus bingo rounds, and a bingo combo system. Trophy Bingo is free to download and supports in-app purchases for players who find themselves in need of extra bingos or want to engage with the premium power plays contained in the game.”
Because it sold its name, the company has a new moniker: Shoal Games Ltd. Williams explained it reflects the company’s primary focus on social game development and publishing.
Williams and his team have high hopes for Trophy Bingo going forward.
“The Trophy Bingo team is focused on releasing product updates and new features that will enhance the game’s performance to the point where a significant marketing budget will be spent with the objective of moving Trophy Bingo into the upper ranks of the monetization charts for both Apple and Google smartphones and tablets,” he said.
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