Mohegan Sun is more than just one of the largest casinos in the United States, it’s also looking to be a pioneering in the digital age of hospitality.
Mohegan Sun just tapped Groupize Solutions to attract and convert more small corporate and leisure groups.
According to details shared with MGW, Groupize Solutions is now “the preferred group booking platform” for a whopping 7,000 hotels, resorts and chains.
“We selected the Groupize GBE so that we could capture the growing demand for small leisure and corporate retreat groups visiting our website,” says Alisha Cadoret, who heads up the Leisure and Corporate Strategic Marketing at Mohegan Sun Casino.
“The market potential for special events, parties and social groups represents an enormous revenue opportunity, and we recognized that the ‘sweet spot’ for offering preferential group pricing and online booking tools is four rooms or more,” Cadoret adds.
As a result of tapping Groupize’s Group Booking Engine, Mohegan Sun will be able to offer group bookings directly via a white-labeled booking widget customized to their website.
“With the dynamic rates and availability available to planners online, conversions will increase, and the costly dependency on 3rd parties and OTA’s will decrease,” the company says. “By automating small to medium size leisure group bookings, sales staff is freed up to focus on personal service and responding to the larger group leads.”
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