Archive | Casino industry

Northern Quest Resort & Casino Nabs Prestigious Award at 17th Annual Conference

Northern Quest Resort Casino 300x203 Northern Quest Resort & Casino Nabs Prestigious Award at 17th Annual ConferenceIt’s all smiles among staffers at Northern Quest Resort & Casino these days. The casino just won a top honor for its marketing efforts.

Marketing is critical for tribal casinos. Created eight years ago, the prestigious Barona/VCAT Award for Excellence in Indian Gaming Marketing was awarded to Northern Quest at a special industry luncheon in late January during the 17th Indian Gaming National Marketing Conference.

Dennis Conrad, president and chief strategist for Raving Consulting, which created the award was one of the main speakers at the event.

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mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top Stories7 300x225 mGamingWatch: The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Social Mobile Gaming Giant Rakes in Big Cash from In-Game Ads
Whether you have a casino mobile game or a social gaming experiment, Zynga is proving once and for all that in-game ads can be very, very profitable for game makers.

Global Email Marketers Descend on Las Vegas
There’s a party in Las Vegas and email marketers everywhere are invited. International email marketers and industry leaders united in Vegas yesterday as the 10th annual MarketingSherpa Email Summit 2015 kicked off.
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Churchill Downs Officials Thrilled to Reel in Big Fish

Churchill Downs Officials Thrilled to Reel in Big Fish Churchill Downs Officials Thrilled to Reel in Big FishWould there be buyer’s remorse? That was a question being asked late last year upon word that Churchill Downs had acquired Big Fish Games.

Now, as more time has passed for the company to assess the fruits of its acquisition, the folks at Churchill Downs are elated with their big catch.

The Louisville racetrack and casino company closed a deal in mid-December valued at $800 million for the games company, and Thursday’s conference call with investors to discuss fourth-quarter and full-year earnings was the first read on how the purchase is playing out.

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What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?

What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?Only a decade ago, casinos were viewed as the one-size-fits-all guaranteed antidote to declining state revenues. One by one, many states dismantled laws on the books that prohibited casinos altogether, or just land-based casinos, or some variation of the above.

The push to say yes to casinos was financial. Gambling — whether casinos or lottery ticket operations — have loomed large on the list of ways states have tried to grease the money machine.

But it’s not working. Or at least, not as well as most projections and advance business plans posit.

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SNG Interactive Cleared for Online Operations in New Jersey

SNG Interactive Cleared for Online Operations in New Jersey SNG Interactive Cleared for Online Operations in New Jersey In the words of Bruce Willis from the original Die Hard: “Welcome to the party, pal!”

On Wednesday, mGamingWatch learned that SNG Interactive — Sportech’s joint venture with NYX Gaming Group Limited — has received a “transactional waiver” for iGaming operations in New Jersey.

As of this writing, New Jersey is still just one of only three states (the other two are Nevada and Delaware) that has legal and regulated online gambling markets.

“This certification confirms that SNG is compliant with the New Jersey Division of Gaming Enforcement,” a news release from SNG reads. “As a result, SNG is provisionally permitted to offer real money gaming online to customers, accessing the online system physically from within the state of New Jersey.”
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MGM Resorts Taps New Partner for Nevada Mobile, Geolocation Needs

MGM Resorts Taps New Partner for Nevada Mobile Casino and Sportsbook MGM Resorts Taps New Partner for Nevada Mobile, Geolocation NeedsAccording to details shared ahead of the weekend with mGamingWatch, GeoComply USA, Inc. has secured an agreement with MGM Resorts International to provide geolocation services for mobile casino and sportsbook products.

The aforementioned platforms and products currently in the works are set to debut at MGM Resorts properties later this year.

A provided statement explains that GeoComply’s technology will be integrated into on-property mobile casino and sportsbook apps to verify a player’s location before they play, “in order to deliver the highest possible level of compliance with federal and state regulations.”
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London Based Online Casino Guide Goes Mobile

London Based Online Casino Guide Goes Mobile 300x185 London Based Online Casino Guide Goes MobileAs the global casino and gaming worlds continue to migrate toward mobile, so too are the vast resources available for avid and amateur casino-goers and gamers alike.

Following the trend, a leading London-based online casino guide has recently gone mobile as well.

CasinoDino, a well-known online destination amongst online gambling enthusiasts, has just announced the launch of a new website that is mobile-friendly and fully responsive.

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Stratosphere Casino-Hotel Kicks Off New Marketing Campaign in Las Vegas

Stratosphere Casino Hotel Kicks Off Inviting New Marketing Campaign 246x300 Stratosphere Casino Hotel Kicks Off New Marketing Campaign in Las VegasAre red carpets and velvet ropes a thing of the past in Las Vegas? That’s one question being raised in response to the attention-grabbing new marketing campaign of the Stratosphere casino-hotel.

The “marketing campaign, which masquerades as a cause, is appealing to a crowd of likely Las Vegas Strip visitors that’s less keen on nightclub bottle service or high-priced fine-dining and more interested in cheap drinks and freebies,” the Star Tribune reports, suggesting that the Stratosphere may be one of the first Las Vegas establishments to successfully pull off a common man marketing campaign that doesn’t degrade the coolness of the property being promoted.

Paul Hobson, the casino-hotel’s general manager, says their property is resonating with visitors who can be comfortable in their own skin “without the pretense.”
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Gaming Advocates at AGA Applaud Proposed Patent Reform Legislation

Gaming Advocates at AGA Applaud Proposed Patent Reform Legislation 300x199 Gaming Advocates at AGA Applaud Proposed Patent Reform Legislation American Gaming Association Vice President of Government Relations Whit Askew recently came forward to offer words of support and encouragement on an issue of vital importance to the gaming industry.

Askew stepped up to the mic last week in a show of solidarity with House Judiciary Committee Chairman Bob Goodlatte who has just introduced important patent reform legislation.

“We welcome Chairman Goodlatte’s introduction of the Innovation Act, legislation that will help reduce frivolous and costly patent litigation asserted by patent trolls,” Askew said in a written statement.
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Forget the Plastic Keycard: Here Comes The Cromwell, First Vegas Hotel with Mobile Room Access for Guests

Forget the Plastic Keycard Here Comes The Cromwell First Vegas Hotel with Mobile Room Access for Guests 300x195 Forget the Plastic Keycard: Here Comes The Cromwell, First Vegas Hotel with Mobile Room Access for GuestsThose credit card sized plastic “room keys” could soon be a thing of the past.

Because here comes The Cromwell, where guests can now check in and open their room door with their smartphone. It’s the very first Vegas hotel to offer the service.

The Cromwell, the only standalone boutique hotel on the Las Vegas Strip, worked with Kaba, a provider of access control solutions for the hotel industry, to effect the change.

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