Archive | Casino industry

Zynga Ready to Mount its Comeback

Zynga Ready to Mount its Comeback 300x175 Zynga Ready to Mount its ComebackZynga is attempting to pick itself back up by the bootstraps and retrace its steps back to previous glories.

“Financially, the company is in pretty bad shape,” Blackjackchamp reports. “Stock prices have dropped almost 80% since 2012, when they peaked at $14.”

Not to worry just yet, however.  Zynga has made some new upgrades in hopes of saving their company. Zynga, for example has introduced a revamped poker app, which is available for iOS and Android.

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To Sports Bet or Not to Sports Bet, That is the Question

To Sports Bet or Not to Sports Bet That is the Question To Sports Bet or Not to Sports Bet, That is the QuestionI’m not even sure William Shakespeare could have written this drama.

Currently, the acting Attorney General of New Jersey told USAToday that the state’s casinos and racetracks “are free to take sports bets without fear of state reprisal, so long as no wagering occurs on college games in New Jersey or involving in-state college teams anywhere.”

This addition is being done essentially to increase income and save the state from any more casino closures.

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Interactive Mobile App Launched at Jackson Rancheria Casino Resort

Interactive Mobile App Is Launched at Jackson Rancheria Casino Resort 300x150 Interactive Mobile App Launched at Jackson Rancheria Casino ResortHouse Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.

While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.

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Harrah’s Bridging The Gap Between Online and Physical Gambling

Harrah’s Bridging The Gap Between Online and Physical Gambling 300x196 Harrah’s Bridging The Gap Between Online and Physical GamblingIn a recent article in the Courier-Post, the innovative Atlantic City-focused collaboration between Harrah’s online and live casino was profiled.

The partnership was formed to promote a “digital treasure hunt” reserved for New Jersey gamers.

The treasure hunt presents weekly digital challenges, in which participants have the chance to win over $40,000 in cash and prizes. Participating in the digital treasure hunt also allows for entry into live treasure hunts held at the Harrah’s resort in Atlantic City—the next of which is being held on October 18, 2014.

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The Cold Never Bothered Caesars Casino Anyway

The Cold Never Bothered Caesars Casino Anyway 300x240 The Cold Never Bothered Caesars Casino AnywayYes, I just quoted a Frozen song so “Let it go.”

All joking aside, with New Jersey having legalized online gambling, Caesars is adding a new marketing campaign this month. Adweek explains that, “As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don’t have to leave their homes to try their luck: They can play online.”

When I say play online, I also don’t mean a handful of games either. According to the report in question, players “can play more than 120 games on the casino’s website.”

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Brazil May Still Be Several Years Away From Regulated Online Gambling

Brazil May Still Be Several Years Away From Regulated Online Gambling 300x225 Brazil May Still Be Several Years Away From Regulated Online GamblingIn the last few years, countless countries around the globe have implemented regulated online gambling. As many countries aim to claim their small share of this hot young industry, even nations that have opposed online gambling in the past are now taking it into consideration today.

Unfortunately, despite initial expectations to the contrary, Brazil will likely not being among the next to green light online gambling.

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Infographic: The Hard Sell for Online Gambling in the U.S.

 Infographic: The Hard Sell for Online Gambling in the U.S.If the fate of online gambling lies in numbers — revenue figures and projections that will encourage or discourage lawmakers from legalizing online gambling nationally or state by state — lobbyists for online gambling may want to forward the following infographic to their nearest lawmaker.

LatestCasinoBonuses.com‘s new visual makes a compelling case for legalizing online gambling by exploring the benefits of gambling in the 48 states where the activity is permissible. Check it out below.

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Big Money Follows Social Casinos Phenomenon

Big Money Follows Social Casinos Phenomenon 300x195 Big Money Follows Social Casinos PhenomenonThe social casino industry in the United States alone will top $2.7 billion in revenue this year.

That’s the estimate put forward this week by Eilers Research gaming analyst Adam Krejcik. Howard Stutz of the Las Vegas Review Journal cites a number of key developments and partnerships in the social gaming arena which give credence to these latest projections.

Station Casinos, for example, recently partnered with the myVegas social gaming platform.

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An Online Gambling Projection That Should Get Mobile Marketers Excited

An Online Gambling Projection That Should Get Mobile Marketers Excited 268x300 An Online Gambling Projection That Should Get Mobile Marketers ExcitedWith mobile marketing spend representing an increasingly larger share of all marketing dollars spent within most industries, the latest projections with regard to the online gambling market in the U.S. should be viewed very favorably.

Morgan Stanley is out with a new projection noting that the online gambling market might soar to $5.2 billion by the end of the decade.

That could represent a huge opportunity for casinos and gaming platforms to utilize the mobile channel to market to players where they will soon do more of their wagering — on smartphones and tablets.

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NCSL Opposes Adelson’s Quest for Outlawing Online Gambling

NCSL Opposes Adelson’s Quest for Outlawing Online Gambling NCSL Opposes Adelson’s Quest for Outlawing Online GamblingOne year ago, there were three. And today, the same three remain – New Jersey, Delaware, and Nevada.

Although these states have already been established as lawful participants in the online gambling market, efforts are still being made to reverse any gains online gambling has made in the U.S. in recent years.

In August, the National Conference of State Legislatures (NCSL) took a formal stance urging the federal government to continue to allow states to regulate their own gambling.

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