Archive | Casino industry

PokerStars Finds a Potential ‘In’ Back Into The US Online Gambling Market

PokerStars Finds a Potential In Back Into The US Online Gambling Market PokerStars Finds a Potential In Back Into The US Online Gambling MarketPokerStars is a globally recognized online gaming giant that dominates 54% of the global online gambling industry.

In an unexpected move, Amaya Gaming Group acquired PokerStars, a strategic move to consolidate the online and live gaming industry.

The acquisition did not come cheap at $4.9 billion dollars. And while PokerStars comes with global online gambling brand recognition, they also come with some baggage.

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The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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GeoLotto Bounces Back… and Possibly Headed for U.S.

GeoLotto Bounces Back… and Possibly Headed for U.S. 300x272 GeoLotto Bounces Back… and Possibly Headed for U.S.News from across the pond indicates that GeoLotto has been redesigned, rebranded, and has been remarketed for the country’s geography.

According to published reports, Geonomics has re-launched its flagship GeoLotto.com following last year’s rebranding.

The new effort will focus on augmenting the firm’s location based offerings.

GeoLotto is a game that allows people to purchase geographic locations online using the Google Maps program and then enter them into a lottery.

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Mobile Growing Stronger in iGaming Space

Mobile Growing Stronger in iGaming Space Mobile Growing Stronger in iGaming SpaceMobile gaming is going strong — so strong that the Mobile and Tablet Gaming Summit in Atlantic City later this month will thoroughly explore mobile’s growth in the iGaming space.

The Summit, set for October 27-28, was developed for the purpose of empowering iGaming professionals.

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CashBet Scores a Trifecta in Partnerships for Mobile Apps

CashBet Scores a Trifecta in Partnerships for Mobile Apps CashBet Scores a Trifecta in Partnerships for Mobile AppsAspect Gaming, iSoftBet, and Revolver Gaming are now all in business with California based CashBet.

First announced last month, new details are coming to light about CashBet’s latest partnerships

CashBet is working with Aspect Gaming, iSoftBet and Revolver Gaming to incorporate their premium, real-money online casino games into apps for PC, iOS and Android devices.

Audiences in the United Kingdom will be able to access these real-money gambling games through apps powered by the CashBet platform.

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Next Stop for Lottery Tickets? The Digital Age!

Next Stop for Lottery Tickets The Digital Age 300x206 Next Stop for Lottery Tickets? The Digital Age! According to a slew of gambling industry watchers, the era of the scratch-off lottery ticket is fast fading.

Although mobile and desktop alternatives are not yet possible across the U.S., it is believed they one day will be, and not just because of the ease and convenience of modern digital gaming.

Eco-friendly gaming advocates also have their sights set on phasing out scratch-off lotto tickets. And their influence is being observed more and more today.

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Zynga Ready to Mount its Comeback

Zynga Ready to Mount its Comeback 300x175 Zynga Ready to Mount its ComebackZynga is attempting to pick itself back up by the bootstraps and retrace its steps back to previous glories.

“Financially, the company is in pretty bad shape,” Blackjackchamp reports. “Stock prices have dropped almost 80% since 2012, when they peaked at $14.”

Not to worry just yet, however.  Zynga has made some new upgrades in hopes of saving their company. Zynga, for example has introduced a revamped poker app, which is available for iOS and Android.

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To Sports Bet or Not to Sports Bet, That is the Question

To Sports Bet or Not to Sports Bet That is the Question To Sports Bet or Not to Sports Bet, That is the QuestionI’m not even sure William Shakespeare could have written this drama.

Currently, the acting Attorney General of New Jersey told USAToday that the state’s casinos and racetracks “are free to take sports bets without fear of state reprisal, so long as no wagering occurs on college games in New Jersey or involving in-state college teams anywhere.”

This addition is being done essentially to increase income and save the state from any more casino closures.

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Interactive Mobile App Launched at Jackson Rancheria Casino Resort

Interactive Mobile App Is Launched at Jackson Rancheria Casino Resort 300x150 Interactive Mobile App Launched at Jackson Rancheria Casino ResortHouse Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.

While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.

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Harrah’s Bridging The Gap Between Online and Physical Gambling

Harrah’s Bridging The Gap Between Online and Physical Gambling 300x196 Harrah’s Bridging The Gap Between Online and Physical GamblingIn a recent article in the Courier-Post, the innovative Atlantic City-focused collaboration between Harrah’s online and live casino was profiled.

The partnership was formed to promote a “digital treasure hunt” reserved for New Jersey gamers.

The treasure hunt presents weekly digital challenges, in which participants have the chance to win over $40,000 in cash and prizes. Participating in the digital treasure hunt also allows for entry into live treasure hunts held at the Harrah’s resort in Atlantic City—the next of which is being held on October 18, 2014.

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