Archive | Casino industry

Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGaming14 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

On Tuesday, Atari rolled out Atari Jackpots, a new social casino game. As eagerly anticipated for months, Atari is slowly but steadily delving deeper into the potentially lucrative waters of social casino gaming.

PokerStars — the world’s largest poker site (together with its “European Poker Tour”) — is one of the world’s most lucrative and popular destinations for poker aficionados.

Posted in Announcements, Casino industry, Gaming industry news, News0 Comments

2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City

Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City 300x209 2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic CityOn Monday, the 2014 Mobile and Tablet Gambling Summit (MTGS) kicks off in Atlantic City, New Jersey.

The two-day event gives online operators and land-based casino owners an opportunity to connect with online and mobile gaming industry titans and address the major market opportunities and challenges inherent in the mobile era of casino gaming.

“Mobile gambling is the biggest opportunity for operators and casino’s to drive profit in the coming years,” the event’s organizers say. “But the mobile roll-out is hampered by technical problems in the strictly regulated geolocation programs. Disjointed registration and authentication processes hinder the opportunity to use mobile as a brand acquisition and engagement tool, while resistance from banks and credit card issuers to honor online gambling transactions is also controversial.”

Continue Reading

Posted in Casino industry, Gaming industry news, Mobile Gaming, News0 Comments

Native Ads the Next Digital Tactic by NJ Casino Marketers?

Native Ads the Next Digital Tactic by NJ Casino Marketers 300x209 Native Ads the Next Digital Tactic by NJ Casino Marketers?According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City.

Said efforts are being planned now in the likely event that real money social gaming will soon be legal in the state.

“Native advertising will be used. We’re just trying to figure out how and when,” the source is quoted.

Continue Reading

Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, News, online gambling0 Comments

New Review Process Rolled Out at Online Gambling Information Platform

New Review Process Rolled Out at Online Gambling Information Platform 300x199 New Review Process Rolled Out at Online Gambling Information PlatformIn an age when more untrustworthy information may persist on the Web than trustworthy, independent reviews of betting sites have never been more important in today’s world of online gambling.

Such ethical postings are deemed an “instrumental tool for players seeking out real money wagering online” by the team at Online.Gambling.Org.

Launched last year as an online gambling informational web portal, Online.Gambling.Org is billed as a “one-stop resource for online casino gamers seeking a safe and entertaining gambling experience online.”

Continue Reading

Posted in Casino industry, Gaming industry news, News, online gambling0 Comments

PokerStars Finds a Potential ‘In’ Back Into The US Online Gambling Market

PokerStars Finds a Potential In Back Into The US Online Gambling Market PokerStars Finds a Potential In Back Into The US Online Gambling MarketPokerStars is a globally recognized online gaming giant that dominates 54% of the global online gambling industry.

In an unexpected move, Amaya Gaming Group acquired PokerStars, a strategic move to consolidate the online and live gaming industry.

The acquisition did not come cheap at $4.9 billion dollars. And while PokerStars comes with global online gambling brand recognition, they also come with some baggage.

Continue Reading

Posted in Announcements, Casino industry, News, online gambling, Online poker0 Comments

The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

Continue Reading

Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

GeoLotto Bounces Back… and Possibly Headed for U.S.

GeoLotto Bounces Back… and Possibly Headed for U.S. 300x272 GeoLotto Bounces Back… and Possibly Headed for U.S.News from across the pond indicates that GeoLotto has been redesigned, rebranded, and has been remarketed for the country’s geography.

According to published reports, Geonomics has re-launched its flagship GeoLotto.com following last year’s rebranding.

The new effort will focus on augmenting the firm’s location based offerings.

GeoLotto is a game that allows people to purchase geographic locations online using the Google Maps program and then enter them into a lottery.

Continue Reading

Posted in Announcements, Casino industry, News, online gambling0 Comments

Mobile Growing Stronger in iGaming Space

Mobile Growing Stronger in iGaming Space Mobile Growing Stronger in iGaming SpaceMobile gaming is going strong — so strong that the Mobile and Tablet Gaming Summit in Atlantic City later this month will thoroughly explore mobile’s growth in the iGaming space.

The Summit, set for October 27-28, was developed for the purpose of empowering iGaming professionals.

Continue Reading

Posted in Announcements, Casino industry, Gaming industry news, Mobile Gaming, News, online gambling0 Comments

CashBet Scores a Trifecta in Partnerships for Mobile Apps

CashBet Scores a Trifecta in Partnerships for Mobile Apps CashBet Scores a Trifecta in Partnerships for Mobile AppsAspect Gaming, iSoftBet, and Revolver Gaming are now all in business with California based CashBet.

First announced last month, new details are coming to light about CashBet’s latest partnerships

CashBet is working with Aspect Gaming, iSoftBet and Revolver Gaming to incorporate their premium, real-money online casino games into apps for PC, iOS and Android devices.

Audiences in the United Kingdom will be able to access these real-money gambling games through apps powered by the CashBet platform.

Continue Reading

Posted in Casino industry, Gaming industry news0 Comments

Next Stop for Lottery Tickets? The Digital Age!

Next Stop for Lottery Tickets The Digital Age 300x206 Next Stop for Lottery Tickets? The Digital Age! According to a slew of gambling industry watchers, the era of the scratch-off lottery ticket is fast fading.

Although mobile and desktop alternatives are not yet possible across the U.S., it is believed they one day will be, and not just because of the ease and convenience of modern digital gaming.

Eco-friendly gaming advocates also have their sights set on phasing out scratch-off lotto tickets. And their influence is being observed more and more today.

Continue Reading

Posted in Announcements, Casino industry, News0 Comments