Archive | Gaming industry news

Native Ads the Next Digital Tactic by NJ Casino Marketers?

Native Ads the Next Digital Tactic by NJ Casino Marketers 300x209 Native Ads the Next Digital Tactic by NJ Casino Marketers?According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City.

Said efforts are being planned now in the likely event that real money social gaming will soon be legal in the state.

“Native advertising will be used. We’re just trying to figure out how and when,” the source is quoted.

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New Review Process Rolled Out at Online Gambling Information Platform

New Review Process Rolled Out at Online Gambling Information Platform 300x199 New Review Process Rolled Out at Online Gambling Information PlatformIn an age when more untrustworthy information may persist on the Web than trustworthy, independent reviews of betting sites have never been more important in today’s world of online gambling.

Such ethical postings are deemed an “instrumental tool for players seeking out real money wagering online” by the team at Online.Gambling.Org.

Launched last year as an online gambling informational web portal, Online.Gambling.Org is billed as a “one-stop resource for online casino gamers seeking a safe and entertaining gambling experience online.”

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The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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Gambling Licensing and Advertising Act Now Delayed Until At Least November 1st

Gambling Licensing and Advertising Act Now Delayed Until At Least November 1st 300x199 Gambling Licensing and Advertising Act Now Delayed Until At Least November 1stThe Gambling Licensing and Advertising Act was set to commence in the UK on October 1st, but the UK Gambling Commission (UKGC) has had to delay legislation due to an accusation from the Gibraltar Betting and Gaming Commission (GBGC).

Gibraltar is challenging the UKGC, claiming that the new legislation is not being put in place for consumer protection but only as a way to generate additional revenue.

On top of the initial £19,500 online casinos must pay for their new license, they must also pay an annual fee of £118,000. In addition, they will be subject to a 15% Point of Consumption tax.

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Mobile Growing Stronger in iGaming Space

Mobile Growing Stronger in iGaming Space Mobile Growing Stronger in iGaming SpaceMobile gaming is going strong — so strong that the Mobile and Tablet Gaming Summit in Atlantic City later this month will thoroughly explore mobile’s growth in the iGaming space.

The Summit, set for October 27-28, was developed for the purpose of empowering iGaming professionals.

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CashBet Scores a Trifecta in Partnerships for Mobile Apps

CashBet Scores a Trifecta in Partnerships for Mobile Apps CashBet Scores a Trifecta in Partnerships for Mobile AppsAspect Gaming, iSoftBet, and Revolver Gaming are now all in business with California based CashBet.

First announced last month, new details are coming to light about CashBet’s latest partnerships

CashBet is working with Aspect Gaming, iSoftBet and Revolver Gaming to incorporate their premium, real-money online casino games into apps for PC, iOS and Android devices.

Audiences in the United Kingdom will be able to access these real-money gambling games through apps powered by the CashBet platform.

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iSoftBet Upgrades to Mobile in the United Kingdom

iSoftBet upgrades to Mobile in the United Kingdom iSoftBet Upgrades to Mobile in the United KingdomiSoftBet recently made the announcement that they are teaming up with the mobile casino operators at Cashbet.

This will be a welcome addition as consumers will be able to enjoy iSoftBet’s casino games on leading mobile devices (iOS and Android) and PCs.

According to Onlinecasinoreport, “Prior to now, UK players were unable to play the long list of HTML5 titles that iSoftBet has to offer, but thanks to this new partnership, everything will be available very soon.”

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G2E Gets a ‘High 5′ from Social, Mobile Gambling Titan

G2E Gets a High 5 from Social Mobile Gambling Titan 300x225 G2E Gets a High 5 from Social, Mobile Gambling TitanOf the many standouts from this year’s G2E convention in Las Vegas, High 5 is right there with the best of them.

Showing off a hearty dose of innovation at the international gaming event, High 5 Games was in Sin City to showcase top content for all gaming environments.

Specifically, the company used its platform at the 2014 Global Gaming Expo to give the gaming world a look at what the team has been working on.
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DEQ Showcases What’s New at G2E Las Vegas

DEQ Showcases Whats New at G2E Las Vegas 300x235 DEQ Showcases Whats New at G2E Las Vegas Representatives for DEQ Systems Corp., a provider of table game bonusing, jackpot and loyalty solutions, tells mGamingWatch its having a blast at G2E in Las Vegas this years.

The company has just announced it will release new products and solutions at the Global Gaming Expo.

“Our new solutions, software and game content are designed to help our customers drive revenue in the pit,” says Joseph E. Bertolone, DEQ’s CEO.
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Interactive Mobile App Launched at Jackson Rancheria Casino Resort

Interactive Mobile App Is Launched at Jackson Rancheria Casino Resort 300x150 Interactive Mobile App Launched at Jackson Rancheria Casino ResortHouse Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.

While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.

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