Archive | Gaming industry news

Sizmek Draws a Full House with Real Time Campaign and Analytics

Sizmek Draws a Full House with Real Time Campaign and Analytics 300x219 Sizmek Draws a Full House with Real Time Campaign and AnalyticsPokerStars — the world’s largest poker site (together with its “European Poker Tour”) — is one of the world’s most lucrative and popular destinations for poker aficionados.

To increase awareness and goose engagement for a recent tour, PokerStars recently wanted to draw as many eyes to an exciting live stream as possible.

What did Poker Stars do?

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Nevada’s Casino Revenue Falls Again

Nevada’s Casino Revenue Falls Again 300x169 Nevada’s Casino Revenue Falls AgainIt was another bad month for Nevada.

According to the Gaming Control Board, Nevada’s casino industry sustained further revenue declines in September, the second straight month of dwindling revenue.

The Las Vegas Review-Journal, which obtained and dissected the data in full, says that statewide gaming revenue tumbled nearly 6 percent last month.
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AGA Launches ‘Aggressive Digital Communications Promotion’

AGA Launches ‘Aggressive Digital Communications Promotion’ 300x291 AGA Launches ‘Aggressive Digital Communications Promotion’The American Gaming Association (AGA) announced today that it is rolling out what the organization calls “an aggressive digital communications promotion.”

Specifically, the promotion is being introduced in communities where gaming is on the ballot or under discussion leading up to Election Day.

Proving once again that the AGA is closely watchful of and involved in the political process, the organization says that as part of the campaign, the AGA is “promoting a video that features gaming’s quarter-trillion dollar economic impact nationally and targeting industry stakeholders and media” in several key markets.

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2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City

Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic City 300x209 2014 Mobile and Tablet Gambling Summit Kicks Off Today in Atlantic CityOn Monday, the 2014 Mobile and Tablet Gambling Summit (MTGS) kicks off in Atlantic City, New Jersey.

The two-day event gives online operators and land-based casino owners an opportunity to connect with online and mobile gaming industry titans and address the major market opportunities and challenges inherent in the mobile era of casino gaming.

“Mobile gambling is the biggest opportunity for operators and casino’s to drive profit in the coming years,” the event’s organizers say. “But the mobile roll-out is hampered by technical problems in the strictly regulated geolocation programs. Disjointed registration and authentication processes hinder the opportunity to use mobile as a brand acquisition and engagement tool, while resistance from banks and credit card issuers to honor online gambling transactions is also controversial.”

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Global Online Gamers to Benefit from Playtech’s Partnership with Dynamic Yield

Global Online Gamers to Benefit from Playtechs Partnership with Dynamic Yield 300x210 Global Online Gamers to Benefit from Playtechs Partnership with Dynamic Yield In recent days, mGamingWatch has learned that Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech.

Playtech, if you’re not familiar, touts itself as being the world’s largest online gaming software and services supplier.

Through this partnership, Playtech will provide Dynamic Yield’s platform to top gaming operators enabling them to personalize and optimize their players’ experience on an individual level.

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Native Ads the Next Digital Tactic by NJ Casino Marketers?

Native Ads the Next Digital Tactic by NJ Casino Marketers 300x209 Native Ads the Next Digital Tactic by NJ Casino Marketers?According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City.

Said efforts are being planned now in the likely event that real money social gaming will soon be legal in the state.

“Native advertising will be used. We’re just trying to figure out how and when,” the source is quoted.

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New Review Process Rolled Out at Online Gambling Information Platform

New Review Process Rolled Out at Online Gambling Information Platform 300x199 New Review Process Rolled Out at Online Gambling Information PlatformIn an age when more untrustworthy information may persist on the Web than trustworthy, independent reviews of betting sites have never been more important in today’s world of online gambling.

Such ethical postings are deemed an “instrumental tool for players seeking out real money wagering online” by the team at Online.Gambling.Org.

Launched last year as an online gambling informational web portal, Online.Gambling.Org is billed as a “one-stop resource for online casino gamers seeking a safe and entertaining gambling experience online.”

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The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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Gambling Licensing and Advertising Act Now Delayed Until At Least November 1st

Gambling Licensing and Advertising Act Now Delayed Until At Least November 1st 300x199 Gambling Licensing and Advertising Act Now Delayed Until At Least November 1stThe Gambling Licensing and Advertising Act was set to commence in the UK on October 1st, but the UK Gambling Commission (UKGC) has had to delay legislation due to an accusation from the Gibraltar Betting and Gaming Commission (GBGC).

Gibraltar is challenging the UKGC, claiming that the new legislation is not being put in place for consumer protection but only as a way to generate additional revenue.

On top of the initial £19,500 online casinos must pay for their new license, they must also pay an annual fee of £118,000. In addition, they will be subject to a 15% Point of Consumption tax.

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Mobile Growing Stronger in iGaming Space

Mobile Growing Stronger in iGaming Space Mobile Growing Stronger in iGaming SpaceMobile gaming is going strong — so strong that the Mobile and Tablet Gaming Summit in Atlantic City later this month will thoroughly explore mobile’s growth in the iGaming space.

The Summit, set for October 27-28, was developed for the purpose of empowering iGaming professionals.

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