In recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.
While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.
Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.
Posted in Casino industry, Gaming industry news, Mobile Marketing
The Gambling Licensing and Advertising Act was set to commence in the UK on October 1st, but the UK Gambling Commission (UKGC) has had to delay legislation due to an accusation from the Gibraltar Betting and Gaming Commission (GBGC).
Gibraltar is challenging the UKGC, claiming that the new legislation is not being put in place for consumer protection but only as a way to generate additional revenue.
On top of the initial £19,500 online casinos must pay for their new license, they must also pay an annual fee of £118,000. In addition, they will be subject to a 15% Point of Consumption tax.
Posted in Announcements, Gaming industry news, Mobile Gaming, News, online gambling, Regulations
Mobile gaming is going strong — so strong that the Mobile and Tablet Gaming Summit in Atlantic City later this month will thoroughly explore mobile’s growth in the iGaming space.
The Summit, set for October 27-28, was developed for the purpose of empowering iGaming professionals.
Posted in Announcements, Casino industry, Gaming industry news, Mobile Gaming, News, online gambling
Aspect Gaming, iSoftBet, and Revolver Gaming are now all in business with California based CashBet.
First announced last month, new details are coming to light about CashBet’s latest partnerships
CashBet is working with Aspect Gaming, iSoftBet and Revolver Gaming to incorporate their premium, real-money online casino games into apps for PC, iOS and Android devices.
Audiences in the United Kingdom will be able to access these real-money gambling games through apps powered by the CashBet platform.
Posted in Casino industry, Gaming industry news
iSoftBet recently made the announcement that they are teaming up with the mobile casino operators at Cashbet.
This will be a welcome addition as consumers will be able to enjoy iSoftBet’s casino games on leading mobile devices (iOS and Android) and PCs.
According to Onlinecasinoreport, “Prior to now, UK players were unable to play the long list of HTML5 titles that iSoftBet has to offer, but thanks to this new partnership, everything will be available very soon.”
Posted in Announcements, Gaming industry news, News, online gambling
Of the many standouts from this year’s G2E convention in Las Vegas, High 5 is right there with the best of them.
Showing off a hearty dose of innovation at the international gaming event, High 5 Games was in Sin City to showcase top content for all gaming environments.
Specifically, the company used its platform at the 2014 Global Gaming Expo to give the gaming world a look at what the team has been working on.
Posted in Announcements, Gaming industry news, News
Representatives for DEQ Systems Corp., a provider of table game bonusing, jackpot and loyalty solutions, tells mGamingWatch its having a blast at G2E in Las Vegas this years.
The company has just announced it will release new products and solutions at the Global Gaming Expo.
“Our new solutions, software and game content are designed to help our customers drive revenue in the pit,” says Joseph E. Bertolone, DEQ’s CEO.
Posted in Gaming industry news
House Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.
While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.
Posted in Announcements, Casino industry, Gaming industry news, Mobile Apps, News
The Gaming Hall of Fame is growing by a count of four tonight in Las Vegas.
The AGA will celebrate the achievements of this year’s honorees at 6:30 P.M. at Hyde at the Bellagio.
In July, The American Gaming Association first announced the newest inductees to its venerable Gaming Hall of Fame.
Posted in Gaming industry news
Aristocrat’s popular Facebook app Heart of Vegas is a hit with social slot lovers.
And now it’s blowing up on iOS. The Heart of Vegas iOS app for iPad now is available and already trending toward becoming one of the top grossing apps in the social casino segment.
In the month since the Heart of Vegas app was launched on iOS for iPad, the app has reached the top 50 in overall top grossing apps in the U.S. and top 15 grossing casino apps in the U.S.
Posted in Announcements, Gaming industry news, Mobile Apps, News