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IGT Ready to Light Up ICE Totally Gaming 2016

On Tuesday, International Game Technology announced that it will present a “comprehensive portfolio” of gaming solutions for all regulated gaming segments at ICE Totally Gaming.

This year’s conference kicks off February 2nd at London’s ExCel Center.

IGT’s presentation area will feature more than 200 products that “speak to the Company’s commitment to meeting the needs of its international customers and demonstrate IGT’s leadership in gaming innovation.”
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Hilton Worldwide Aims to ‘Change the Game’

Hilton Worldwide Aims to 'Change the Game'On Monday, MGW was briefed by the team at Hilton Worldwide on the unveiling of “Tru by Hilton,” a brand that is “simplified, spirited and grounded” in value, filling what the hospitality giant calls a massive void in the midscale category in the U.S. and Canada.

Built from a belief that being cost conscious and having a great stay don’t have to be mutually exclusive, Tru by Hilton offers an experience unlike anything in its space, consistently delivered in a surprisingly affordable way.

We’re told that Hilton Worldwide already has 102 hotels signed and an additional 30 hotels in various stages of approval in cities including Atlanta, Dallas, Houston, Chicago, Denver, Portland and Nashville.
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American Gaming Association Taps New Industry Expert

AGA Seems to Back Nevada Gaming Control Board DecisionOver the weekend, the American Gaming Association announced that Andrew Ortale — an experienced tradeshow, meetings and conventions executive — is joining the AGA.

In his capacity, Ortale will serve as the AGA’s vice president of industry services.

Ortale will oversee the evolution of AGA’s Global Gaming Expo (G2E) portfolio of events and develop new programs for the $240 billion U.S. casino gaming industry.
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OtherLevels Teams with Gaming App Developer Gametech

OtherLevels Teams with Gaming App Developer GametechThis week, the team at OtherLevels Inc. — an enterprise digital messaging platform — announced that Gametech Ltd., a developer of mobile gaming and financial services apps, has chosen OtherLevels to incorporate messaging capabilities into its portfolio of mobile apps.

We’re told that Gametech will be using the OtherLevels platform to implement push notifications, messages sent from a centralized server to a device, and rich inbox functionality, which enables users to access an email inbox from within an app.
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Mobile is the Marketing Tool of Choice for Millennials

Mobile is the Marketing Tool of Choice for MillennialsAnyone working in mobile marketing knows that millennials are mobile’s BFFs.

That’s also the perspective of Marcus Yoder, VP of New Business Development for Gamblit Gaming, who was recently interviewed by CalvinAyre.com.

As covered today by our sister site MMW, Yoder explained how casinos can use apps to entice millennials.

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Remark Media Tapped for Marketing Lyft Las Vegas

Lyft in Las VegasRemark Media, Inc. is getting a Lyft in Las Vegas — literally.

The Las Vegas-based digital media company specializing in the Millennial demographic recently entered into a contract to manage local marketing and community relations efforts for ride-sharing service Lyft in Las Vegas.

“Remark has built a unique position in Las Vegas marketing and advertising, which was further strengthened by our September 2015 acquisition of the city’s premier travel and entertainment booking site, Vegas.com,” Remark Media’s Chairman and CEO Kai-Shing Tao is quoted in a provided statement.

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IGT Maintaining Nevada Ties

IGT Maintaining Nevada TiesAccording to the Las Vegas Review Journal, International Game Technology (IGT) has a bright future in Nevada.

And we can thank GTECH Holdings for that reality.

The Italian-based lottery company didn’t abandon the Silver State after spending $6.4 billion to acquire one of the casino industry’s largest gambling equipment providers. GTECH even took on the IGT name when the merger was finalized in April.

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DraftKings and FanDuel Want Back Into New York

DraftKings, FanDuel Get Nixed in NevadaTwo of the world’s foremost companies on the front-lines of daily fantasy sports want back in to the state of New York.

DraftKings and FanDuel plan to appeal a court ruling that effectively banned the sites from operating in the Empire State.

According to Crains New York, FanDuel considers the ruling “only the beginning of the legal process.”
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Miami Club Casino Looks to Raise the Bar with New Game

Miami Club Casino Looks to Raiese the Bar with New GameThe team at Miami Club Casino has just launched a new game from WGS software that “sets a new standard for online casino entertainment.”

According to a statement shared with mGamingWatch, the timing of the game is ideal. Arriving just in time for the holidays, the Livin’ the Life game is a “40-payline video slot with so many multiple bonus features it comes with a virtual instruction book.”

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BingoSKY Banking on a Big December

BingoSKY Banking on a Big DecemberWith holiday marketing in full swing for the gaming world, there’s “something for everyone” at BingoSKY in December, the company tells us.

The site counts down the days to Christmas with two tourneys and $6,000 in prizes to be won, a provided statement to mGamingWatch reads.

Love bingo? Then join in the bingo fun in BingoSKY’s Christmas Bingo room between Monday, Dec. 7 and Sunday, Dec. 27. Every hour the site will play one of its special Christmas games that counts towards winning the Santa’s Bingo Tourney.

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