Archive | Announcements

Churchill Downs Officials Thrilled to Reel in Big Fish

Churchill Downs Officials Thrilled to Reel in Big Fish Churchill Downs Officials Thrilled to Reel in Big FishWould there be buyer’s remorse? That was a question being asked late last year upon word that Churchill Downs had acquired Big Fish Games.

Now, as more time has passed for the company to assess the fruits of its acquisition, the folks at Churchill Downs are elated with their big catch.

The Louisville racetrack and casino company closed a deal in mid-December valued at $800 million for the games company, and Thursday’s conference call with investors to discuss fourth-quarter and full-year earnings was the first read on how the purchase is playing out.

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What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?

What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts What Do You Want to Bet That Casino Projections Now Routinely Miss Revenue Forecasts?Only a decade ago, casinos were viewed as the one-size-fits-all guaranteed antidote to declining state revenues. One by one, many states dismantled laws on the books that prohibited casinos altogether, or just land-based casinos, or some variation of the above.

The push to say yes to casinos was financial. Gambling — whether casinos or lottery ticket operations — have loomed large on the list of ways states have tried to grease the money machine.

But it’s not working. Or at least, not as well as most projections and advance business plans posit.

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It Takes Two to Tango: Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in Argentina

It Takes Two to Tango Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in Argentina It Takes Two to Tango: Vivo Interactive and Casinos del Rio Team Up to Launch Online Gaming Platform in ArgentinaIt takes two to tango — everywhere — but especially in Argentina.

Now comes word that Casinos del Rio, the largest casino consortium in Rio Negro, Argentina, has contracted with Vivo Interactive, a leading supplier of Live Dealer technology and services, to provide the gaming platform. It will undergird the first licensed and regulated online gaming website in the region.

“To facilitate the launch of Argentina’s first licensed online gaming operator, Vivo Interactive customized its platform enabling Casinos del Rio to leverage its brand and existing operations while meeting all regulatory requirements outlined by La Loteria of Rio Negro,” noted a formal statement provided to mGamingWatch. “This pioneering solution includes a full suite of Live Dealer casino games, virtual games, and a sophisticated back office which supports registration, deposits and withdrawals, along with detailed reports for regulators.”

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Global Email Marketers Descend on Las Vegas

Global Email Marketers Descend on Las Vegas 300x225 Global Email Marketers Descend on Las VegasThere’s a party in Las Vegas and email marketers everywhere are invited.

International email marketers and industry leaders united in Vegas yesterday as the 10th annual MarketingSherpa Email Summit 2015 kicked off.

Held at the ARIA Resort and Casino in Las Vegas, the Summit goes on through February 26th.
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Mobile Casino Games Coming to Carnival Cruise Liners

Mobile Casino Games Coming to Carnival Cruise Liners 300x155 Mobile Casino Games Coming to Carnival Cruise LinersCarnival Corporation recently confirmed plans to welcome aboard the team at Scientific Games.

According to the famed cruise ship company, Scientific Games will work with Carnival to launch mobile casino games on a number of the company’s cruise liners.

“Scientific Games is a leader in the mobile gaming space and offered the best solution for our needs,” explains Marty Goldman, Carnival Corporation’s senior VP of global casino operations. “For the first time, we’re bringing the casino to our guests so they can play their favorite games on their mobile devices when they are lounging by the pool, relaxing in their rooms, or anywhere else onboard.”

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Social Mobile Gaming Giant Rakes in Big Cash from In-Game Ads

Social Mobile Gaming Giant Rakes in Big Cash from In Game Ads 300x189 Social Mobile Gaming Giant Rakes in Big Cash from In Game AdsWhether you have a casino mobile game or a social gaming experiment, Zynga is proving once and for all that in-game ads can be very, very profitable for game makers.

In the most recent quarter for which we have earnings data, Zynga ranked in $57.5 million from ads (or 30% of its Q4 revenue).

Ignored by many due to the perceived bad user experience provided by banner ads, the rise of native advertising, incentivized video ads and now brand advertising is changing opinions.
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Game On: Vegas to Begin Marketing to Millennials In Their Language

Game On Vegas May Begin Marketing to Millennials In Their Language 300x199 Game On: Vegas to Begin Marketing to Millennials In Their LanguageIn the digital age, it’s become increasingly difficult to entice Millennial gamers with slot machines that look like they were probably first installed in Las Vegas 40 years ago.

Consequently, Las Vegas’s most respected gaming institutions and their marketing gurus are cooking up ways to attract the attention to an entirely new and young generation of gamers.

One possible solution is to speak to them in a language they understand — the language of video games.

“Millennials love Las Vegas, but they’re far less enamored with the casino world’s hyper-profitable lifeblood, slot machines,” The Washington Post reports. “So to hook young visitors back onto pulling the lever, the kings of the Strip are betting on a new strategy: making gambling look like a video game.”

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Infographic: Inside the Online, Mobile Betting Boom

Infographic Inside the Online Mobile Betting Boom 300x202 Infographic: Inside the Online, Mobile Betting BoomThe team at RightCasino recently shared with mGamingWatch their latest infographic, which explores in the depth the contributing factors in the growth of online gambling throughout the last 20 years.

The data charts “the history of online betting from humble origins in Antigua to its current level of sophistication, where crazy PR stunts, royal baby betting and celebrity endorsement are industry standard.”

Just how big of a market are we talking about these days? Consider this. According to RightCasino, the sports betting industry as a whole (live and online) “is worth between $700 – $1,000 billion according to Statista – a similar GDP to the Netherlands.”
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mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top Stories6 mGamingWatch: The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Stratosphere Casino-Hotel Kicks Off New Marketing Campaign in Las Vegas
Are red carpets and velvet ropes a thing of the past in Las Vegas? That’s one question being raised in response to the attention-grabbing new marketing campaign of the Stratosphere casino-hotel.

Forget the Plastic Keycard: Here Comes The Cromwell, First Vegas Hotel with Mobile Room Access for Guests
Those credit card sized plastic “room keys” could soon be a thing of the past. Because here comes The Cromwell, where guests can now check in and open their room door with their smartphone. It’s the very first Vegas hotel to offer the service.

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Atlantic City Casino Pioneer Talks New iGaming Digital Capabilities

Atlantic City Casino Pioneer Talks New iGaming Digital Capabilities 284x300 Atlantic City Casino Pioneer Talks New iGaming Digital CapabilitiesThis morning, Resorts Casino Hotel — the first casino to open in the state of New Jersey — announced plans to tackle the world of iGaming head-on.

Resorts confirmed Wednesday that the casino pioneer is launching a new wave of iGaming digital capabilities.

“Resorts and its platform provider, Sportech NYX Gaming LLC, have been granted a transactional waiver by the New Jersey Division of Gaming Enforcement, allowing the casino hotel to launch its real money online casino platform, www.ResortsCasino.com, in the Garden State,” the announcement reads.
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