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Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGaming9 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

California is slowly and steadily trying to pass legislation for the legalization of online gambling. But it remains to be seen if this effort will prove successful by 2015 as originally hoped.

With mobile marketing spend representing an increasingly larger share of all marketing dollars spent within most industries, the latest projections with regard to the online gambling market in the U.S. should be viewed very favorably.

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The Cold Never Bothered Caesars Casino Anyway

The Cold Never Bothered Caesars Casino Anyway 300x240 The Cold Never Bothered Caesars Casino AnywayYes, I just quoted a Frozen song so “Let it go.”

All joking aside, with New Jersey having legalized online gambling, Caesars is adding a new marketing campaign this month. Adweek explains that, “As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don’t have to leave their homes to try their luck: They can play online.”

When I say play online, I also don’t mean a handful of games either. According to the report in question, players “can play more than 120 games on the casino’s website.”

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An Online Gambling Projection That Should Get Mobile Marketers Excited

An Online Gambling Projection That Should Get Mobile Marketers Excited 268x300 An Online Gambling Projection That Should Get Mobile Marketers ExcitedWith mobile marketing spend representing an increasingly larger share of all marketing dollars spent within most industries, the latest projections with regard to the online gambling market in the U.S. should be viewed very favorably.

Morgan Stanley is out with a new projection noting that the online gambling market might soar to $5.2 billion by the end of the decade.

That could represent a huge opportunity for casinos and gaming platforms to utilize the mobile channel to market to players where they will soon do more of their wagering — on smartphones and tablets.

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Zynga’s Online Gambling Chief Takes a Walk

Zyngas Online Gambling Chief Takes a Walk 300x199 Zyngas Online Gambling Chief Takes a WalkOn Monday, the online gaming and gambling worlds learned that a major brand in the space has lost one of its most promising young executives.

In 2012, Zynga brought aboard Maytal Ginzburg Olsha to serve as the company’s chief operating officer (particularly with regard to new markets like online gambling).

As it turns out, Olsha left the company this week without much fanfare.
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Delays Ahead for Online Gambling in California?

Delays Ahead for Online Gambling in California Delays Ahead for Online Gambling in California?California is slowly and steadily trying to pass legislation for the legalization of online gambling. But it remains to be seen if this effort will prove successful by 2015 as originally hoped.

So what’s behind the delay in California? According to Pokerupdate, “With the shelving of the Senate and the Assembly bills in California, the state’s online poker expansion status has changed from ‘clear frontrunner’ to the Facebook-esque ‘it’s complicated’ over the course of 2014.”

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What Prompted Mansion Poker to Pull Out Of The UK Online Gambling Market?

What Prompted Mansion Poker to Pull Out Of The UK Online Gambling Market 300x193 What Prompted Mansion Poker to Pull Out Of The UK Online Gambling Market?As many countries around the world continue to launch their own forms of legalized online gambling, developers in this market have to work within each country’s regulations. While many developers are open to complying with the taxation and licensure requirements, sometimes they become too cumbersome.

It is for this reason that Mansion Poker has decided to pull out of the United Kingdom’s online gambling industry. After the UK announced the changes to their online gambling laws, which will require licensure and increased taxation, Mansion decided that they would prefer to exit the country.

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NCSL: Online Gambling Is a State’s Choice

NCSL Online Gambling Is a State’s Choice 300x213 NCSL: Online Gambling Is a State’s ChoiceThe National Conference of State Legislatures (NCSL) is encouraging a major “choice.”

According to PokerNewsDaily, this choice is for each state “whether or not they want to pursue the legalization and regulation of online gambling.”

This encouragement has only been recent. According the report in question, the NCSL “formally took a stance against the Restoration of America’s Wire Act in August.” This was not the first time the NCSL voiced their opinion on online gambling. Before they formally announced their stance, it “was preceded in early April by a letter the NCSL wrote to the leaders of both the United States Senate and House of Representatives in which it protested the Sheldon Adelson-backed bill that aims to outlaw online gambling in the country.”

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Trump Plaza Closes, But Online Gambling Will Continue

Trump Plaza Closes But Online Gambling Will Continue 300x296 Trump Plaza Closes, But Online Gambling Will ContinueOne of the requirements of legalized and regulated online gambling is that online casinos must be connected with a brick and mortar casino. However, there is a bit of a loophole. Trump Plaza in New Jersey is — following rampant speculation and expectations – closing its doors, but their London based online partner Betfair will be allowed to continue to operate until the Trump Plaza license is revoked.

At that point, Betfair will have to find another brick and mortar casino to partner with, or will have to shut down their website. Since Betfair already has a steady client base, partnering with another casino may not be too difficult unless it infringes upon contractual agreements with other online developers.

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Cobalt Data Centers Launches Gambling Apps In Las Vegas

Cobalt Data Centers Launches Gambling Apps In Las Vegas 300x300 Cobalt Data Centers Launches Gambling Apps In Las VegasCobalt Data Centers are already a well-respected name for many Las Vegas casino’s non-game related mobile apps. Since they have already cultivated a relationship with some of the biggest names on the strip, Cobalt decided to obtain licensing to offer gambling apps within Las Vegas.

As online gambling continues to grow in popularity, and is expected to grow to well over $7 billion dollars by 2017, mobile is sure to play a vital role in its continued success. Since mobile gaming is an activity enjoyed by individuals of all ages, it comes as no surprise that gambling apps are being developed too.

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West Virginia Looks For a Gambling Pick Me Up Online, and on Mobile

West Virginia Looks For a Gambling Pick Me Up Online and on Mobile 265x300 West Virginia Looks For a Gambling Pick Me Up Online, and on MobileSo your revenue’s low and business isn’t expanding – where do you turn? No, not where, “Everybody knows your name.” Expand it to the Internet. That is exactly what West Virginia is doing. According to Flushdraw, “the state of West Virginia is considering legalizing online gambling to try to counteract the loss of the state’s gambling revenue to casinos across state borders.”

What is causing this massive decline? Mainly, it’s where in the state the Casinos are located. For example Flushdraw explains, “Hollywood Casino, in particular, appears to be particularly threatened by the Maryland Live! Casino, based on geography. While the Hollywood Casino is not all that far away from Baltimore, Maryland Live! is much closer, giving local gamblers no reason to travel to West Virginia to play.”

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