Archive | Mobile Advertising

Native Ads the Next Digital Tactic by NJ Casino Marketers?

Native Ads the Next Digital Tactic by NJ Casino Marketers 300x209 Native Ads the Next Digital Tactic by NJ Casino Marketers?According to an exclusive published Wednesday at NativeMobile, a well-placed source with a major gambling operation on the East Coast revealed that “an ambitious digital and mobile ad campaign is in the works.” For what purpose? To help spread the world about the emerging social gaming market in Atlantic City.

Said efforts are being planned now in the likely event that real money social gaming will soon be legal in the state.

“Native advertising will be used. We’re just trying to figure out how and when,” the source is quoted.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, News, online gambling0 Comments

mobileStorm’s New Whitepaper a Must for Casino Marketers

mobileStorms New Whitepaper a Must for Casino Marketers 273x300 mobileStorms New Whitepaper a Must for Casino MarketersIn October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.

New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.

Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, Mobile Gaming, Mobile Marketing, News0 Comments

Why Go Social with Casino Marketing?

Why Go Social with Casino Marketing Why Go Social with Casino Marketing?For some reason, social media marketing is not at the top of the typical marketer’s list when the time comes to begin formulating a plan for a casino-related campaign. But social media has the best engagement rates of almost any advertising platform in existence. And, best of all, social channels give you an outlet to not only connect with current customers, but to actually find new ones.

As if another reason is needed, social media even has an inherently viral nature, where posts are spread from feed to feed, getting your message in front of a huge number of people. So how can you use social media to market your casino? Here are three of the best reasons to use social media for casino marketing.

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Posted in Gaming industry news, Mobile Advertising, News, online gambling, Resources0 Comments

Is Casino SEO Still Useful for Casino Marketing?

Is Casino SEO Still Useful for Casino Marketing 300x200 Is Casino SEO Still Useful for Casino Marketing?According to a new published report from Martin R. Baird, a casino consultant and chief executive officer of Robinson & Associates, the modern importance of casino SEO in casino marketing is called into question.

For years, gaming properties have been pushed to do casino SEO and pay-per-click advertising to drive traffic to their website, Baird explains. In 2014, that is a “catastrophic mistake.”

“Casino SEO is dead,” says Baird. “Key words no longer matter. Casino reviews at online review sites are far more important.”
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Posted in Casino industry, Mobile Advertising, News0 Comments

Here’s What Happened in Mobile Gaming, Casino Marketing This Week

Here’s What Happened in Mobile Gaming Casino Marketing This Week 246x300 Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Until comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on a state by state basis. For now, that means Nevada, New Jersey, and Delaware are solely in the spotlight with their freshly regulated markets where online gambling is taking off.

Digital marketing is being capitalized on aggressively in freshly regulated markets where online and mobile gambling is now permissible by law.

Posted in Casino industry, Gaming industry news, Mobile Advertising, Mobile Gaming, Mobile Marketing, News0 Comments

Casinos Playing Their Cards Right with Multi-Channel Marketing

Casinos Playing Their Cards Right with Multi Channel Marketing 300x133 Casinos Playing Their Cards Right with Multi Channel MarketingUntil comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on a state by state basis. For now, that means Nevada, New Jersey, and Delaware are solely in the spotlight with their freshly regulated markets where online gambling is taking off.

Consequently, as casino marketing professionals and industry consultants advise, using multi-channel marketing resources to reach consumers in these markets will be critically important throughout 2014.

“We will empty out our pockets in marketing dollars in 2014 and sort of judge things a year from now,” Seth Palansky, a spokesman for Caesars Entertainment, recently told Press of Atlantic City when asked about his company’s marketing efforts.

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Posted in Announcements, Gaming industry news, Mobile Advertising, Mobile Gaming, Mobile Marketing, News0 Comments

Men vs. Women: What Today’s Online Gambling Marketers Must Know

Men vs Women What Todays Online Gambling Marketers Must Know 300x245 Men vs. Women: What Todays Online Gambling Marketers Must KnowInformation is key to any successful marketing endeavor, especially when selling a new product or service. When you’re selling a new industry, information becomes even more important.

Thanks to a recent infographic from LiveRoulette, online gambling marketers in the freshly regulated states of Nevada, New Jersey, and Delaware are getting an unprecedented look at how men and women are embracing online gambling.

So far, it seems online gambling is a man’s world. Check out the visual below for more info.

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Posted in Mobile Advertising, Mobile Gaming, Mobile Marketing, News, online gambling0 Comments

Marketing Madness Persists Across New Jersey

Marketing Madness Persists Across New Jersey Marketing Madness Persists Across New JerseyAt a time of year when most are winding down and taking off from work, marketers across New Jersey are just getting warmed up.

Online, mobile, television, radio, and outdoor advertising channels are all ablaze with online and mobile casino marketing content in the Garden State, as marketers hope to squeeze some holiday cheer – and a few hard-earned dollars – from gamers in this freshly-regulated market.

“They are using every angle — every traditional media angle they can,” Donald Hoover, an expert on the casino industry and a professor at Fairleigh Dickinson University, tells NJ.com. “They are spending a lot of money advertising.”

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Posted in Announcements, Gaming industry news, Mobile Advertising, Mobile Gaming, Mobile Marketing, News, online gambling0 Comments

Are Casino SMS Marketing Efforts Too Conservative?

Are Casino SMS Marketing Efforts Too Conservative 300x232 Are Casino SMS Marketing Efforts Too Conservative?Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies.

While SMS success stories abound, there could – and should – be more of them. And with time, experts say, there will be. But the casinos, hotels, and resorts in Las Vegas need to step up their efforts.

And they need to do it today.
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Posted in Casino industry, Gaming industry news, Legal, Mobile Advertising, News, Resources, SMS / Text2 Comments

Casinos Embracing The Power of Analytics

Casinos Embracing The Power of Analytics 300x147 Casinos Embracing The Power of AnalyticsThe Mohegan Tribal Gaming Authority of North Carolina has ambitious plans for the US Northeast.

But taking no chances, the organization says, it’s backing all bets with the “power of SAS,” a leader in business analytics software and services.

The group owns and operates casinos in Pennsylvania and Atlantic City, and plans to open another in Massachusetts. The flagship casino, Mohegan Sun Arena in Uncasville, CT is one of the largest US casino gaming floors
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Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, Mobile Marketing, News0 Comments