Archive | Mobile Advertising

NBA Franchises Hook Up with FanDuel

NBA Franchises Hook Up with FanDuelThis week, FanDuel briefed our sister site MMW on their new exclusive multiyear partnerships with 13 National Basketball Association (NBA) franchises.

According to details shared, the deals involve the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.

Continue Reading

Posted in Gaming industry news, Mobile Apps, Mobile Marketing0 Comments

Globally Recognized Social Gaming Firm Launches Their First Casino Game

Globally Recognized Social Gaming App Launches Their First Casino GameTapinator, Inc. is a globally recognized and well-respected developer of social gaming apps. While they have published a wide-range of games, they have yet to venture into social casino games—that is until now. In an announcement last week, Tapinator shared that they have launched a new Video Poker VIP app on iOS.

It comes as no surprise that Tapinator has decided to enter the world of social gaming, as it is a highly lucrative industry. While many are uncomfortable with, or do not have access to online gambling, social gaming is generally free, and free or inexpensive to download games. Even though social casino games are affordable, app developers can generate massive revenues in add-ons and extra features such as more purchasing more lives, or advanced gaming features.

Continue Reading

Posted in Casino industry, Gaming industry news, Mobile Apps0 Comments

Apple Brings Back Mobile Gambling Apps… in Sweden

Apple Brings Back Mobile Gambling Apps... in SwedenApple doesn’t have a death wish for gambling apps after all.

At least not in parts of Europe.

According to iGaming Business, Swedish operator association Branschföreningen för Onlinespel (BOS) says “Apple is to reinstate gambling applications for a number of major operators to the country’s App Store.”
Continue Reading

Posted in Gaming industry news, Mobile Apps, online gambling0 Comments

New Mobile App Touted as a Digital ‘Win-Win’ for Casinos

New Mobile App Touted as a Digital 'Win-Win' for CasinosMeet “Comp My Play” — a new mobile app that delivers what we’re told is exclusive casino incentives that users can redeem directly from their phone or mobile device at their favorite casinos.

With the relationship between casino gaming and mobile technologies growing closer than ever previously imagined, those behind this latest offering seem to have their finger on the precise pulse of the gaming industry today.

And support for the platform is coming out of the woodwork.
Continue Reading

Posted in Announcements, Mobile Apps, News, online gambling0 Comments

Media Impressions Not Atlantic City’s Benchmark

Media Impressions Not Atlantic City’s BenchmarkThe Atlantic City Alliance (ACA) is the agency responsible for staying on top of the city’s negative news. In the past few years negative news has been related primarily to casino closures, financial concerns, and legal issues the city is facing.

While many similar agencies focus on how many media impressions each of their negative or positive news articles generates, the ACA has developed a different benchmark. The thought behind their benchmark acknowledges the fact that just because media impressions may be high, that there is not necessarily a measurement of the negative or positive impact.

Continue Reading

Posted in Announcements, Mobile Advertising, News, online gambling0 Comments

‘Gateway App’: TripAdvisor Users More Likely to Own Airline, Hotel, or Other Travel App

‘Gateway App’ TripAdvisor Users More Likely to Own Airline, Hotel, or Other Travel AppThere are “gateway drugs” — supposedly — and then there appear to be “gateway apps.”

According to a recent report authored by Strategy Analytics — “TripAdvisor: A Gateway App” — TripAdvisor users are on average 3 times more likely to own an airline, hotel, or OTA app than others.

The strategy Analytics research suggests that TripAdvisor “could be the travel industry’s key to finding an engaged audience.”

Data from AppOptix indicates that travel apps represent less than 1 percent of all mobile device sessions.

Continue Reading

Posted in Mobile Apps0 Comments

Aristocrat Bringing Oasis 360 Mobile Concierge App to NIGA 2015

Aristocrat Bringing Oasis 360 Mobile Concierge App to NIGA 2015Aristocrat has something big planned for NIGA 2015.

mGamingWatch has learned that the company will unveil its new Mobile Concierge app.

Billed as the company’s latest innovation for its Oasis 360 solution, Mobile Concierge is a mobile app that allows players to have full touch-point access to their favorite casino, increasing player loyalty and reducing your costs.
Continue Reading

Posted in Announcements, Mobile Apps, News0 Comments

New Mobile Casino App from Ladbrokes Draws Praise

New Mobile Casino App from Ladbrokes Draws PraiseThe team at Ladbrokes is showing the mobile casino industry how to make an app that’s both popular and practical.

This week, Ladbrokes rolled out a new mobile casino app for iOS. The app in question not only serves up a familiar array of visually aesthetic features, but more mobile-centric notification features and resources.

“The new app also offers push notifications and promotions that are segmented according to a certain customer’s gaming preferences and behavior,” iGamingBusiness reports after their first look at the app.
Continue Reading

Posted in Casino Mobile Apps, Mobile Apps0 Comments

A Step in the Right Direction: Starwood Malls Turns to StepsAway Mobile Retail Tech

A Step in the Right Direction Starwood Malls Turns to StepsAway Mobile Retail TechAs major mall retailers pursue new avenues to reverse shrinking brick and mortar sales via mobile technology, StepsAway has just announced an agreement with Starwood Retail Partners (national mall developer).

The agreement expands StepsAway’s deployment footprint to 10 new malls nationwide and retailers like GNC, Things Remembered, Sephora and Express can reach millions of additional consumers with mall-specific offers.

StepsAway’s browser-based mobile app, accessible via free mall Wi-Fi networks, is already deployed in select Taubman malls.
Continue Reading

Posted in Announcements, Mobile Apps, News0 Comments

Desert Diamond Casinos in Arizona Bets the House on Mobile Benefits of Joingo App

maxresdefaultIf you’re a casino or gaming app, the best bet today is mobile.

Word is just out that the Desert Diamond Casinos have partnered with Joingo, a well-known provider of mobile engagement solutions for the casino gaming industry. Together, they’ve launched a Desert Diamond Casinos mobile app called “MY DDC.”

“The JOINGO-powered app integrates with the casino’s existing IGT systems, features real-time account info for Diamond Rewards members, plus in-app access to amenities and information for all three of their Arizona properties,” according to a statement provided to mGamingWatch.

Continue Reading

Posted in Announcements, Casino Mobile Apps, News, online gambling0 Comments