For some reason, social media marketing is not at the top of the typical marketer’s list when the time comes to begin formulating a plan for a casino-related campaign. But social media has the best engagement rates of almost any advertising platform in existence. And, best of all, social channels give you an outlet to …
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According to a new published report from Martin R. Baird, a casino consultant and chief executive officer of Robinson & Associates, the modern importance of casino SEO in casino marketing is called into question. For years, gaming properties have been pushed to do casino SEO and pay-per-click advertising to drive traffic to their website, Baird …
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Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days. Casinos Playing Their Cards Right with Multi-Channel Marketing Until comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on …
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Until comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on a state by state basis. For now, that means Nevada, New Jersey, and Delaware are solely in the spotlight with their freshly regulated markets where online gambling …
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Information is key to any successful marketing endeavor, especially when selling a new product or service. When you’re selling a new industry, information becomes even more important. Thanks to a recent infographic from LiveRoulette, online gambling marketers in the freshly regulated states of Nevada, New Jersey, and Delaware are getting an unprecedented look at how …
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At a time of year when most are winding down and taking off from work, marketers across New Jersey are just getting warmed up. Online, mobile, television, radio, and outdoor advertising channels are all ablaze with online and mobile casino marketing content in the Garden State, as marketers hope to squeeze some holiday cheer – …
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Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies. While SMS success …
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The Mohegan Tribal Gaming Authority of North Carolina has ambitious plans for the US Northeast. But taking no chances, the organization says, it’s backing all bets with the “power of SAS,” a leader in business analytics software and services. The group owns and operates casinos in Pennsylvania and Atlantic City, and plans to open another …
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As mGamingWatch reported earlier today, Trump Plaza announced Wednesday that it is partnering with British company Betfair to make the most of its gamble on Internet gambling. As it turns out, Betfair is just getting warmed up in the Garden State. One of the UK’s largest online betting and gaming operators, Betfair now has over …
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Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days. MGW Interview: ‘Up All Day’ Giving Gaming, Hospitality Clients a Competitive Edge in Mobile Marketing Nowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere …
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