House Advantage recently announced their partnership with Jackson Rancheria Casino Resort for their new interactive mobile app Casino On the Go (COG), which is designed to create behavior-triggered consumer rewards.
While many casinos in Las Vegas now have online casinos, as well as mobile apps, there is still ample area of opportunity when it comes to both mobile and cross-platform marketing. COG is designed to keep the mobile casino apps that people download top of mind by providing relevant mobile interaction on a daily basis.
Posted in Announcements, Casino industry, Gaming industry news, Mobile Apps, News
Aristocrat’s popular Facebook app Heart of Vegas is a hit with social slot lovers.
And now it’s blowing up on iOS. The Heart of Vegas iOS app for iPad now is available and already trending toward becoming one of the top grossing apps in the social casino segment.
In the month since the Heart of Vegas app was launched on iOS for iPad, the app has reached the top 50 in overall top grossing apps in the U.S. and top 15 grossing casino apps in the U.S.
Posted in Announcements, Gaming industry news, Mobile Apps, News
According to the news out of New Jersey this week, Betfair is staying put — for now — in the Garden State.
“GameAccount is eying a 2015 mobile casino launch with an ‘undisclosed US casino operator’ that plans to launch its mobile casino in the first quarter of 2015,” PokerUpdate reports.
We’re told that the forthcoming product will be HTML5 games and cross-platform gambling apps.
Posted in Announcements, Casino Mobile Apps, Gaming industry news, Mobile Apps, News, online gambling
William Hill has long been one of the most recognized names in the world of online gambling. Consequently, it comes as no surprise that the company has now branched out into the world of mobile gambling by offering an assortment of mobilized versions of their most successful slots.
After downloading William Hill’s mobile gambling app, gamers can log in with the same information they use for William Hill’s online gambling platform. William Hill newbies will receive a £20 sign up bonus, and all have access to large jackpot prizes.
Those who are familiar with William Hill, we’re told, will enjoy the same quality of graphics, sound effects, special effects, and vibrant colors when playing on mobile devices.
Posted in Mobile Apps, Mobile Gaming, News, online gambling
Yes, I just quoted a Frozen song so “Let it go.”
All joking aside, with New Jersey having legalized online gambling, Caesars is adding a new marketing campaign this month. Adweek explains that, “As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don’t have to leave their homes to try their luck: They can play online.”
When I say play online, I also don’t mean a handful of games either. According to the report in question, players “can play more than 120 games on the casino’s website.”
Posted in Announcements, Casino industry, Casino Mobile Apps, Gaming industry news, News, online gambling
Cobalt Data Centers are already a well-respected name for many Las Vegas casino’s non-game related mobile apps. Since they have already cultivated a relationship with some of the biggest names on the strip, Cobalt decided to obtain licensing to offer gambling apps within Las Vegas.
As online gambling continues to grow in popularity, and is expected to grow to well over $7 billion dollars by 2017, mobile is sure to play a vital role in its continued success. Since mobile gaming is an activity enjoyed by individuals of all ages, it comes as no surprise that gambling apps are being developed too.
Posted in Announcements, Gaming industry news, Mobile Apps, News
One day in the not too distant future — if federal and state governments comply — you may be able to place a bet from your smartphone from almost anywhere in the United States.
According to Valuewalk.com, “Online gaming is still just 8.9% of the global gambling industry by revenue, generating $40 billion of the $451 billion total in 2013, but that’s still a compound annual growth rate (CAGR) of 25% between 2000 and 2013.”
Gabelli analyst, Camillo Schmidt-Chiari, says that he expects online gambling, “to slow to 5.7% through 2017, which is still better than the global gambling industry’s projected 4.3%, but this average misses the big opportunity presented by mobile gaming.”
Posted in Casino Mobile Apps, Mobile Apps, Mobile Gaming
So, your resume says that you not only have experience in security, but also in statistics? Impressive. You’re hired! That would be what the gaming trade would be telling the Swiss company Sportstrader if they were a single person.
What is the main purpose of Sportstrader? According to Online Casinos.com, “It’s state of the art security services work side-by-side with leading international sport federations including UEFA and the German DFB/DFL.”
These services are such a success that it just recently announced to Online Casionos.com that Sportstrader “has partnered with the Thai company that runs the league to watch over betting patterns during the 2014/15 season of Thailand’s top football league. Specifically Sportstrader will employ its Fraud Detection System to keep track of unusual betting patterns on the 380 games scheduled for the Toyota Thai Premier League.”
Posted in Announcements, Mobile Apps, News, online gambling
Social mobile and casino app developers may want to make Android a higher priority.
According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the smartphone industry.
“Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14, up 33.3% year over year,” the report summary reads.
Posted in Announcements, Casino industry, Casino Mobile Apps, Gaming industry news, Mobile Apps, News
With so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.
Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.
It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.
Posted in Announcements, Casino Mobile Apps, Mobile Apps, Mobile Gaming, News