Archive | Mobile Gaming

Op-Ed: Bold vs. Hesitant iGaming Players

Op-Ed Bold vs. Hesitant iGaming PlayersThe following is a guest contributed post from the team at Optimove.

In real-money games, some players make their first deposit immediately upon registering, while others can take weeks or even months before depositing any money. What impact does this period—the length of time until their first deposit—have on the player’s subsequent lifecycle and spend patterns? Does it impact the amount of money they ultimately deposit or the frequency of their deposits? Does it make a difference to their retention? And if the answer to any of these questions is yes, how can marketers use this information to engage players more effectively?

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Marketers May Soon Have More to Work with in the Global Mobile Gambling Market

Marketers May Soon Have More to Work with in the Global Mobile Gambling MarketA new report featured Wednesday by WhaTech reveals big growth on the horizon for the global mobile gambling market — growth that could give rise to more marketing jobs in the mGaming industry and no shortage of related opportunities.

The report’s analysts forecast the revenue of the global mobile gambling market to grow at a CAGR of 43.08% in terms of total annual wagers over the period 2014-2019.
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Could Legalized Online Poker Save Racetracks In California?

Could Legalized Online Poker Save Racetracks In CaliforniaAs California continues to explore the ways in which online poker can be beneficial for the state as a whole, California Assembly Governmental Organization Committee and Pechanga Band of Luiseno Indians chairman Mark Macarro suggests a similar approach to how New Jersey is sharing their online gambling revenues with racetracks.

With three California race tracks recently closing their doors, there is area of opportunity in helping racetracks when it comes to affiliate marketing—and protecting the jobs of those they employ.

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Sightline, Spin Games Forge Partnership

Sightline Payments Spin Games LogoSightline Interactive, a subsidiary of Sightline Payments, has just announced an agreement with Spin Games, through Respin, the joint venture company between Spin Games LLC and UK based Nektan PLC.

Respin, we’re told, will integrate Sightline’s Play+ payment solution into Spin’s on property “real money” mobile gaming platform for a seamless digital payments experience.

With Sightline’s Play+, Spin customers can instantly move money in and cash out through a secure Play+ account to their favorite Spin mobile games.

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mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

IRS Wants to Use Casino Marketing Tool to Track Player Winnings
Among a casino’s most powerful marketing tools are, undoubtedly, their rewards and comps programs. Such programs reward gamblers by their frequency of visits to the casino and frequency of gambling. This means that player comp cards provide an in-depth log of gambling activity for each casino.

AGA Lends Support to ‘Stop Illegal Gambling’ Initiative
On Monday, mGamingWatch was briefed by The American Gaming Association (AGA) on the formation of its Illegal Gambling Advisory Board as part of its “Stop Illegal Gambling – Play it Safe” initiative.

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Technavio Estimates That Mobile Gambling Will Grow More Than 43 Percent By 2019

Technavio Estimates That Mobile Gambling Will Grow More Than 43 Percent By 2019While online gambling continues to be a hot topic of conversation, there is another method of gambling that is growing at a particularly rapid rate. And that’s mobile gambling.

A recent report by Technavio estimates that global mobile gambling will grow at a compounded annual growth (CAG) rate of more than 43% between 2015 and 2019.

In order to generate these estimates, they included multiple forms of gambling—such as traditional physical betting, lottery, and gaming. They also gathered information from some of the industry leaders, including Camelot, Betfair, and Bwin.Party.

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Sports Betting Going Mobile in The UK

Sports Betting Going Mobile in The UK2014 goes down in history as the year where mobile sports betting overtook live betting in the UK.

According to a study generated by OddsWinner and covered by Pocket Gamer, mobile betting nearly doubled last year. While overall sports betting did not generate the same growth, more players are turning to their mobile devices to place their bets.

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Grande Vegas Casino Makes Mobile Central to Latest Efforts

Grande Vegas Casino Makes Mobile Central to Latest EffortsGrandeVegasCasino.com has just dealt players their new blackjack game—Suit ‘Em Up Blackjack.

While gamers can enjoy the standard blackjack they love, Grande Vegas mixes things up with this game by offering a unique side bet. Winnings can be as high as a 60:1 payout wagering on the suit of the first two cards dealt.

Grande Vegas Casino offers hundreds of online and mobile games by the innovators at Realtime Gaming. This new blackjack games leaves current mobile casino offering at around 30 solid mobile games.

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Mobile Gaming Apps Continue to Grow in Popularity

Mobile Gaming Apps Continue to Grow in PopularityWhether they are for real money, simply social, for digital rewards, or just plain amusement, mobile gaming apps are surging in popularity.

In just the recent few years, digital and mobile game developers that most consumer may have never heard of have arrived in the industry out of nowhere and earned millions in the tablet, mobile device & smartphone wave.

That’s the statement put out today by Tapinator, which just announced the filing of its amended Annual Report for the period ended December 31, 2014.
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Games Marketing Teams Up with Realistic Games

Games Marketing Teams Up with Realistic GamesAnother important relationship has been forged in the world of online gaming.

Table games specialist Games Marketing, we’re told, has licensed two of the world’s leading side bets to Realistic Games.

The deal will see Perfect Pairs and 21+3 made available to Realistic’s customers, further extending the games’ success in land-based and online casinos around the world.

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