Archive | Mobile Marketing

mobileStorm, JOINGO Announce Partnership Focused on Casino Gaming Industry

mobileStorm, JOINGO Announce Partnership Focused on Casino Gaming IndustrymobileStorm Inc. — a Mobile Experience Management (MXM) platform — has just announced a new partnership with JOINGO — a leading provider of mobile engagement solutions for the casino gaming industry.

The impetus for the partnership, we’re told, is to provide clients with a unified omni-channel in-app messaging solution that will deliver an enhanced user experience for casino players.

As mobileStorm’s second notable partnership, after the company revealed it teamed up with Micro Gaming Technologies, Inc. (MGT) during the 2015 Global Gaming Expo, joining forces with JOINGO is set to fully transform the way casino operators are able to effectively reach players.

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Modern Casino Marketing Webinar Set for March 8th: Register Now

Mobile Gambling Webinar Set for WednesdayOn March 8th, 2016, mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an insightful webinar on the opportunities and obstacles inherent today in casino marketing.

According to Laffety, the way that we have been marketing casinos for the last 20 years does not necessarily work in the modern era. Increased competition, aging of core guests, millennial lack of interest, and media fragmentation has forced us to think of new ways to communicate with our guests, he says.

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Casino Marketing Veteran Michael Laffey to Present March 8th Webinar with mGamingWatch

Casino MarketingOn March 8th, 2016, mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an insightful new webinar on the opportunities and obstacles inherent today in casino marketing.

Ahead of the webinar, we caught up with Mr. Laffey — an expert in branding and promotions who has worked for and with some of the biggest names in the casino world — to discuss the forthcoming webinar and the state of casino marketing in early 2016.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Marketing, News0 Comments

mobileStorm’s Visionary Leaders Solving the Puzzle of Effective Casino Marketing in the Mobile Age

mobileStorm’s Visionary Leaders Solving the Puzzle of Effective Casino marketing in the Mobile AgemobileStorm has been logging groundbreaking achievements across the mobile marketing landscape since 1999. With mobile now an indispensable component of contemporary marketing in the casino and hospitality space, mGamingWatch recently caught up with the mobileStorm team to discuss their take on mobile marketing and the opportunities and challenges they see in the world casino marketing today.

After mobileStorm’s G2E party Stormtoberfest in Las Vegas earlier this fall, we chatted with Tricia Elder, the company’s Senior Director of Client Strategy, and Darren Withers, Vice President of Operations & Business Development.

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Posted in Casino industry, Gaming industry news, Mobile Marketing, SMS / Text0 Comments

Mobile is the Marketing Tool of Choice for Millennials

Mobile is the Marketing Tool of Choice for MillennialsAnyone working in mobile marketing knows that millennials are mobile’s BFFs.

That’s also the perspective of Marcus Yoder, VP of New Business Development for Gamblit Gaming, who was recently interviewed by CalvinAyre.com.

As covered today by our sister site MMW, Yoder explained how casinos can use apps to entice millennials.

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Remark Media Tapped for Marketing Lyft Las Vegas

Lyft in Las VegasRemark Media, Inc. is getting a Lyft in Las Vegas — literally.

The Las Vegas-based digital media company specializing in the Millennial demographic recently entered into a contract to manage local marketing and community relations efforts for ride-sharing service Lyft in Las Vegas.

“Remark has built a unique position in Las Vegas marketing and advertising, which was further strengthened by our September 2015 acquisition of the city’s premier travel and entertainment booking site, Vegas.com,” Remark Media’s Chairman and CEO Kai-Shing Tao is quoted in a provided statement.

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Play-by-Play Social Sports App JetBet Ready for Holiday Kick Off

Play-by-Play Social Sports App JetBet Ready for Holiday Kick OffJetBet, a developer of so-called “play-by-play second screen experiences,”has just announced the launch of its free-to-play social sports website and app to “enhance watching live sports.”

If you’re not familiar, JetBet is a ‘lean in’ experience that lets sports fans play along with the game via smartphones, tablets or on a browser, “making live sports more engaging and fun.”

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

deltaDNA Research Reveals Potential Gaming Insights for Mobile Marketers
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.

Is It Time for Casinos to Place Their Marketing Bets on Millennials?
On Tuesday, Lauren Clark of Cronkite News shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.
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Posted in Mobile Gaming, Mobile Marketing0 Comments

mobileStorm Took G2E by Storm in Las Vegas

mobileStorm Took G2E by StormOn September 29th, 30th and October 1st, mobileStorm was out in Las Vegas for the G2E Convention  (Global Gaming Expo). The show was held inside the Sands Expo Center, which—I did not realize—is absolutely enormous.  Nearly every company that had a booth on the expo floor went above and beyond; some of the displays were jaw-dropping.

We had an amazing time meeting with new clients, technology partners and existing clients like Chumash Casino, Dakota Nation, Wheeling Island, Buffalo Thunder, The M Resort, Wildhorse, Prairie Band, Hard Rock Las Vegas, Boyd Gaming, Maryland Live!, William Hill, Parx Casino, Navajo Nation, Red Lion, Chinook Winds, Golden Nugget Biloxi, Soaring Eagle, and many more.

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Wednesday Webinar Reminder: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Wednesday Webinar Reminder Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — is gearing up this week to host an informative — and free — webinar on Wednesday September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments