Archive | Mobile Marketing

NBA Franchises Hook Up with FanDuel

NBA Franchises Hook Up with FanDuelThis week, FanDuel briefed our sister site MMW on their new exclusive multiyear partnerships with 13 National Basketball Association (NBA) franchises.

According to details shared, the deals involve the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.

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Posted in Gaming industry news, Mobile Apps, Mobile Marketing0 Comments

Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a Shot

Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a ShotThis week, mGamingWatch was briefed by the crew at StayNTouch Inc., provider of the cloud PMS Mobile Overlay Platform.

The company has just announced the implementation of its hotel software solutions at the AAA Five Diamond ARIA Resort Las Vegas.

“The check-in process has traditionally been a trouble spot for the lodging industry regardless of size or segment,” a provided statement reads. “This is true whether a guest is arriving at a small hotel or a large 4004-room resort like the ARIA Resort & Casino in Las Vegas.”

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Posted in Announcements, Casino industry, Mobile Marketing, News, SMS / Text0 Comments

SLS Las Vegas Takes Mobile Marketing to the Next Level

SLS Las Vegas Takes Mobile Marketing to the Next LevelAs first reported by our sister site Mobile Marketing Watch on Wednesday morning, Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE.

SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.

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Posted in Announcements, Casino industry, Mobile Marketing, News, SMS / Text0 Comments

New Mobile App Allows Hotels To Provide Personalized Customer Service And Expand Their Mobile Marketing

New Mobile App Allows Hotels To Provide Personalized Customer Service—And Expand Their Mobile MarketingVirtualHotel is a new mobile app designed for hotel groups and their travel-related marketing alliances.

The app is specifically designed for hotels with multiple properties who are looking to form marketing alliances with nearby brands and businesses. From the consumer standpoint, the app will serve as a personalized customer service tool, and for the hotel and surrounding businesses, a potential source of new revenues through mobile advertising.

According to Hospitality Net, hotel guests can use the app to perform everything from ordering room service, wake up calls, spa treatments, and additional housekeeping needs. It will also link directly to external services travelers are in need of, such as airline check-in, local weather, social media, local navigation services, and much more.

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Posted in Announcements, Gaming industry news, Mobile Marketing, News0 Comments

SMS Not as Plentiful in Casino Space as Marketers Would Like

SMS Not as Plentiful in Casino Space as Marketers Would LikeWhile it’s no secret that some of the world’s foremost gaming and hospitality companies have embraced mobile technology to some degree, marketers would like to see a much warmer embrace in the coming years.

With the advent of wearables, IoT, and smartphone penetration heading for 80%, mobile devices are now the most efficient channel to reach gamers. But it’s still a dreadfully underutilized channel, says independent marketing analyst Ian Hayes.

“We need to reach a point where every casino experience and convenience is somehow capable of being facilitated through an app or SMS,” Hayes says.
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Posted in Casino industry, Gaming industry news, Mobile Marketing, SMS / Text0 Comments

Hotels, Airline Brands Failing to Attract Next-Gen Travelers on Mobile

Hotels, Airline Brands Failing to Attract Next-Gen Travelers on MobileAccording to the details presented in the latest Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, some of the world’s leading hotel and airline brands may be dropping the ball on mobile, particularly with regard to winning their business and building brand loyalty.

“Those under 25 are either not traveling or not involved in the travel booking process. Encouragingly for the industry those between 26 – 35 over-index on travel apps,” the report summary posits. “However, much of this usage is focused on local travel apps or OTAs. While a boon for OTAs, this scenario poses a big challenge for hotels and airlines.”

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Posted in Announcements, Mobile Apps, Mobile Marketing, News0 Comments

The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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mobileStorm to Rock G2E with 15th Anniversary Bash in Las Vegas

mobileStorm to Mark 15th Anniversary in Las Vegas Next WeekNext week in Las Vegas, the 2014 Global Gaming Expo (G2E) will get underway.

Once again on hand for the international gaming trade show and conference organized by the American Gaming Association (AGA) and Reed Exhibitions will be mobileStorm.

However, for the venerable Mobile Experience Management platform, coming to Vegas this year means celebrating twice as hard.

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Casino, Atlantic City Marketing Takes Aim at LGBT

Casino, Atlantic City Marketing Takes Aim at LGBTWith revenue from land-based properties and online casino platforms struggling to make headway as the second half of 2014 looms on the horizon, casino and gaming industry marketers are turning their marketing efforts toward more highly targeted markets.

This week, Atlantic City’s first openly gay mayor, Don Guardian, helped illustrate the city’s growing marketing focus on the LGTB community.

On Monday, the city even designated an official “gay beach.”
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Posted in Announcements, Gaming industry news, Mobile Marketing, News, online gambling0 Comments

eConsultancy: Mobile Marketing for Casinos Must Be Mastered

eConsultancy Mobile Marketing for Casinos Must Be MasteredWhile many industries have years under their respective belts when it comes to digital and mobile marketing, online casinos are still new enough that they need to figure out what generates the most success in their realm of marketing.

To help online and mobile casinos identify the best places to invest their digital marketing dollars (at least for the time being), eConsultancy released a new report titled Improving Mobile Casino Performance.

They found the factors below to be the most successful mobile marketing techniques.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Marketing, News, online gambling0 Comments