Archive | Mobile Marketing

Hotels, Airline Brands Failing to Attract Next-Gen Travelers on Mobile

Hotels Airline Brands Failing to Attract Next Gen Travelers on Mobile 300x199 Hotels, Airline Brands Failing to Attract Next Gen Travelers on MobileAccording to the details presented in the latest Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, some of the world’s leading hotel and airline brands may be dropping the ball on mobile, particularly with regard to winning their business and building brand loyalty.

“Those under 25 are either not traveling or not involved in the travel booking process. Encouragingly for the industry those between 26 – 35 over-index on travel apps,” the report summary posits. “However, much of this usage is focused on local travel apps or OTAs. While a boon for OTAs, this scenario poses a big challenge for hotels and airlines.”

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Posted in Announcements, Mobile Apps, Mobile Marketing, News0 Comments

The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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mobileStorm to Rock G2E with 15th Anniversary Bash in Las Vegas

mobileStorm to Mark 15th Anniversary in Las Vegas Next Week 300x135 mobileStorm to Rock G2E with 15th Anniversary Bash in Las VegasNext week in Las Vegas, the 2014 Global Gaming Expo (G2E) will get underway.

Once again on hand for the international gaming trade show and conference organized by the American Gaming Association (AGA) and Reed Exhibitions will be mobileStorm.

However, for the venerable Mobile Experience Management platform, coming to Vegas this year means celebrating twice as hard.

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Casino, Atlantic City Marketing Takes Aim at LGBT

Casino Atlantic City Marketing Takes Aim at LGBT 300x213 Casino, Atlantic City Marketing Takes Aim at LGBTWith revenue from land-based properties and online casino platforms struggling to make headway as the second half of 2014 looms on the horizon, casino and gaming industry marketers are turning their marketing efforts toward more highly targeted markets.

This week, Atlantic City’s first openly gay mayor, Don Guardian, helped illustrate the city’s growing marketing focus on the LGTB community.

On Monday, the city even designated an official “gay beach.”
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eConsultancy: Mobile Marketing for Casinos Must Be Mastered

eConsultancy Mobile Marketing for Casinos Must Be Mastered 300x243 eConsultancy: Mobile Marketing for Casinos Must Be MasteredWhile many industries have years under their respective belts when it comes to digital and mobile marketing, online casinos are still new enough that they need to figure out what generates the most success in their realm of marketing.

To help online and mobile casinos identify the best places to invest their digital marketing dollars (at least for the time being), eConsultancy released a new report titled Improving Mobile Casino Performance.

They found the factors below to be the most successful mobile marketing techniques.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Marketing, News, online gambling0 Comments

Casino Marketers Encouraged Check Out New MMA Resource

Casino Marketers Encouraged Check Out New MMA Resource 300x112 Casino Marketers Encouraged Check Out New MMA ResourceCasino marketers can now access a world of insight and information thanks to the Mobile Marketing Association.

The new MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says.

As of this writing, more than 450 case studies from over 40 countries are available.

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mobileStorm’s New Whitepaper a Must for Casino Marketers

mobileStorms New Whitepaper a Must for Casino Marketers 273x300 mobileStorms New Whitepaper a Must for Casino MarketersIn October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.

New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.

Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, Mobile Gaming, Mobile Marketing, News0 Comments

Which Mobile Marketing Techniques Are Most Effective with Online Casinos?

Which Mobile Marketing Techniques Are Most Effective with Online Casinos 300x225 Which Mobile Marketing Techniques Are Most Effective with Online Casinos?As online casinos become more and more popular, their marketing departments are looking for better ways to promote these platforms across the freshly regulated markets of New Jersey, Delaware, and Nevada.

Recent research has shown that there are highly effective ways that mobile marketers can get the word out about online casinos and digital gambling platforms with real results to show for it.

With most industry experts saying that now is the time to make an impact across the online gambling world with mobile marketing, which tactics and strategies are most effective? Below are a few for your consideration.

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A New Gambling Stat That Mobile Marketers Should Not Overlook

A New Gambling Stat That Mobile Marketers Should Not Overlook 300x198 A New Gambling Stat That Mobile Marketers Should Not OverlookLocation, location, location. That’s more than just the mantra of the real estate industry. It’s also what mobile marketers may want to consider today when their online casino industry clients task them with connecting to prospective gamers.

“Three of the five municipalities where people are spending the most time logged on to some Internet gambling websites are within an hour’s drive of Atlantic City,” a new report from The Republic reads.

Although these gamblers “are not the same clientele who frequent the resort’s casinos,” opportunities to connect and provide relevant information remain.

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Here’s What Happened in Mobile Gaming, Casino Marketing This Week

Here’s What Happened in Mobile Gaming Casino Marketing This Week7 Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

You can ban it, but that doesn’t mean you will stop it. That’s the what James J. Murren, the CEO of MGM Resorts International, said Friday when discussing a potential federal ban on online gambling in the United States.

The words “online gambling,” “Facebook,” and “Oculus” haven’t been used together in many sentences lately, but perhaps they should be.

Posted in Announcements, Mobile Gaming, Mobile Marketing, News, online gambling0 Comments