Archive | Mobile Marketing

Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — has just confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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SMS For Hotel Marketing is Becoming Increasingly Important

SMS For Hotel Marketing is Becoming Increasingly ImportantAccording to  a new report from Promotion World, text message marketing is hot and only growing hotter when it comes to promoting hotels.

“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.

Not surprisingly, Groff notes, “there’s no better place to look at hotel test message marketing than in the hospitality capital of the world: Las Vegas!”
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Sky’s the Limit for SkyWire at This Year’s Casino Marketing and Technology Conference

Sky's the Limit for SkyWire at This Year's Casino Marketing and Technology ConferenceSkyWire’s mobile marketing platform, the Mobile Connect Suite, captured first place for the Most Innovative Gaming Technology Product of 2014 at the Casino Marketing and Technology Conference.

And SMS played a key role in the success recognized at the conference.

If you’re not familiar, the suite of products allows restaurants, casinos, and hotels the opportunity to “increase customer satisfaction and loyalty while shortening wait times by using SMS messages and coupons instead of the bulky pagers and email lists.”
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NBA Franchises Hook Up with FanDuel

NBA Franchises Hook Up with FanDuelThis week, FanDuel briefed our sister site MMW on their new exclusive multiyear partnerships with 13 National Basketball Association (NBA) franchises.

According to details shared, the deals involve the Atlanta Hawks, Brooklyn Nets, Charlotte Hornets, Chicago Bulls, Cleveland Cavaliers, Dallas Mavericks, Detroit Pistons, Indiana Pacers, Memphis Grizzlies, Miami Heat, Milwaukee Bucks, Orlando Magic and Utah Jazz.

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Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a Shot

Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a ShotThis week, mGamingWatch was briefed by the crew at StayNTouch Inc., provider of the cloud PMS Mobile Overlay Platform.

The company has just announced the implementation of its hotel software solutions at the AAA Five Diamond ARIA Resort Las Vegas.

“The check-in process has traditionally been a trouble spot for the lodging industry regardless of size or segment,” a provided statement reads. “This is true whether a guest is arriving at a small hotel or a large 4004-room resort like the ARIA Resort & Casino in Las Vegas.”

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SLS Las Vegas Takes Mobile Marketing to the Next Level

SLS Las Vegas Takes Mobile Marketing to the Next LevelAs first reported by our sister site Mobile Marketing Watch on Wednesday morning, Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE.

SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.

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New Mobile App Allows Hotels To Provide Personalized Customer Service And Expand Their Mobile Marketing

New Mobile App Allows Hotels To Provide Personalized Customer Service—And Expand Their Mobile MarketingVirtualHotel is a new mobile app designed for hotel groups and their travel-related marketing alliances.

The app is specifically designed for hotels with multiple properties who are looking to form marketing alliances with nearby brands and businesses. From the consumer standpoint, the app will serve as a personalized customer service tool, and for the hotel and surrounding businesses, a potential source of new revenues through mobile advertising.

According to Hospitality Net, hotel guests can use the app to perform everything from ordering room service, wake up calls, spa treatments, and additional housekeeping needs. It will also link directly to external services travelers are in need of, such as airline check-in, local weather, social media, local navigation services, and much more.

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SMS Not as Plentiful in Casino Space as Marketers Would Like

SMS Not as Plentiful in Casino Space as Marketers Would LikeWhile it’s no secret that some of the world’s foremost gaming and hospitality companies have embraced mobile technology to some degree, marketers would like to see a much warmer embrace in the coming years.

With the advent of wearables, IoT, and smartphone penetration heading for 80%, mobile devices are now the most efficient channel to reach gamers. But it’s still a dreadfully underutilized channel, says independent marketing analyst Ian Hayes.

“We need to reach a point where every casino experience and convenience is somehow capable of being facilitated through an app or SMS,” Hayes says.
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Hotels, Airline Brands Failing to Attract Next-Gen Travelers on Mobile

Hotels, Airline Brands Failing to Attract Next-Gen Travelers on MobileAccording to the details presented in the latest Travel Demographics Report Series published by Strategy Analytics Travel Analytics service, some of the world’s leading hotel and airline brands may be dropping the ball on mobile, particularly with regard to winning their business and building brand loyalty.

“Those under 25 are either not traveling or not involved in the travel booking process. Encouragingly for the industry those between 26 – 35 over-index on travel apps,” the report summary posits. “However, much of this usage is focused on local travel apps or OTAs. While a boon for OTAs, this scenario poses a big challenge for hotels and airlines.”

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The Biggest Area Of Opportunity For Casinos? Marketing To Millennials

The Biggest Area Of Opportunity For Casinos Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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