Archive | Mobile Marketing

mobileStorm’s Visionary Leaders Solving the Puzzle of Effective Casino Marketing in the Mobile Age

mobileStorm’s Visionary Leaders Solving the Puzzle of Effective Casino marketing in the Mobile AgemobileStorm has been logging groundbreaking achievements across the mobile marketing landscape since 1999. With mobile now an indispensable component of contemporary marketing in the casino and hospitality space, mGamingWatch recently caught up with the mobileStorm team to discuss their take on mobile marketing and the opportunities and challenges they see in the world casino marketing today.

After mobileStorm’s G2E party Stormtoberfest in Las Vegas earlier this fall, we chatted with Tricia Elder, the company’s Senior Director of Client Strategy, and Darren Withers, Vice President of Operations & Business Development.

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Posted in Casino industry, Gaming industry news, Mobile Marketing, SMS / Text0 Comments

Mobile is the Marketing Tool of Choice for Millennials

Mobile is the Marketing Tool of Choice for MillennialsAnyone working in mobile marketing knows that millennials are mobile’s BFFs.

That’s also the perspective of Marcus Yoder, VP of New Business Development for Gamblit Gaming, who was recently interviewed by CalvinAyre.com.

As covered today by our sister site MMW, Yoder explained how casinos can use apps to entice millennials.

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Remark Media Tapped for Marketing Lyft Las Vegas

Lyft in Las VegasRemark Media, Inc. is getting a Lyft in Las Vegas — literally.

The Las Vegas-based digital media company specializing in the Millennial demographic recently entered into a contract to manage local marketing and community relations efforts for ride-sharing service Lyft in Las Vegas.

“Remark has built a unique position in Las Vegas marketing and advertising, which was further strengthened by our September 2015 acquisition of the city’s premier travel and entertainment booking site, Vegas.com,” Remark Media’s Chairman and CEO Kai-Shing Tao is quoted in a provided statement.

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Play-by-Play Social Sports App JetBet Ready for Holiday Kick Off

Play-by-Play Social Sports App JetBet Ready for Holiday Kick OffJetBet, a developer of so-called “play-by-play second screen experiences,”has just announced the launch of its free-to-play social sports website and app to “enhance watching live sports.”

If you’re not familiar, JetBet is a ‘lean in’ experience that lets sports fans play along with the game via smartphones, tablets or on a browser, “making live sports more engaging and fun.”

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

deltaDNA Research Reveals Potential Gaming Insights for Mobile Marketers
We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space.

Is It Time for Casinos to Place Their Marketing Bets on Millennials?
On Tuesday, Lauren Clark of Cronkite News shared a fascinating new infographic in a report on the changing views of casinos toward Millennials.
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Posted in Mobile Gaming, Mobile Marketing0 Comments

mobileStorm Took G2E by Storm in Las Vegas

mobileStorm Took G2E by StormOn September 29th, 30th and October 1st, mobileStorm was out in Las Vegas for the G2E Convention  (Global Gaming Expo). The show was held inside the Sands Expo Center, which—I did not realize—is absolutely enormous.  Nearly every company that had a booth on the expo floor went above and beyond; some of the displays were jaw-dropping.

We had an amazing time meeting with new clients, technology partners and existing clients like Chumash Casino, Dakota Nation, Wheeling Island, Buffalo Thunder, The M Resort, Wildhorse, Prairie Band, Hard Rock Las Vegas, Boyd Gaming, Maryland Live!, William Hill, Parx Casino, Navajo Nation, Red Lion, Chinook Winds, Golden Nugget Biloxi, Soaring Eagle, and many more.

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

Wednesday Webinar Reminder: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Wednesday Webinar Reminder Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — is gearing up this week to host an informative — and free — webinar on Wednesday September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — is gearing up to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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Posted in Casino industry, Gaming industry news, Mobile Marketing0 Comments

Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — has just confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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Posted in Announcements, Mobile Marketing, News, Resources0 Comments

SMS For Hotel Marketing is Becoming Increasingly Important

SMS For Hotel Marketing is Becoming Increasingly ImportantAccording to  a new report from Promotion World, text message marketing is hot and only growing hotter when it comes to promoting hotels.

“Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff.

Not surprisingly, Groff notes, “there’s no better place to look at hotel test message marketing than in the hospitality capital of the world: Las Vegas!”
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Posted in Casino industry, Gaming industry news, Mobile Advertising, Mobile Marketing, SMS / Text1 Comment