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VIDEO: Modern Casino Marketing Webinar Hosted by mobileStorm and Indigeony

webinarLast week, mGamingWatch presented an instructive webinar called “Modern Casino Marketing” hosted by mobileStorm and Indigeony.

In the presentation, attendees gained insight into the most effective and impactful strategies for engaging today’s casino guests in meaningful and relevant ways without reinventing the wheel.

Leading webinar was Tricia Elder, mobileStorm’s Executive Director of Client Services & Strategy, and Michael Laffey, President of Indigeony.

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Innovation Takes Center Stage for ‘Integrated Resort Experience’ at G2E

Innovation Takes Center Stage for 'Integrated Resort Experience' at G2EInnovation is in the air at G2E in Las Vegas at this hour as companies from around the world flock to the entertainment epicenter of the world to showcase their spectacular offerings to the casino, gaming, and report industries.

Agilysys, Inc., a leading global provider of next-generation hospitality software solutions and services, is among the most -buzzed-about brands at G2E today.

The company has just announced that its solutions will be showcased at this year’s ‘Integrated Resort Experience at G2E,’ which is taking place at the Global Gaming Expo inside the Sands Convention Center in Las Vegas.
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Webinar: Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization

Webinar Increase Gaming Revenues by Becoming a Data-Driven Marketing OrganizationThe team at Hidden Fruit — a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight — has just confirmed its plan to host an informative — and free — webinar on September 16th, 2015 that is a must for professionals in casino gaming and marketing.

Presented by mGamingWatch, the one-hour webinar will help attendees to learn about the importance of becoming a data-focused marketing organization and the impact it has on your gaming revenues.

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Ladbrokes and Gala Coral Merger Prompts Questions

When combined, Ladbroke and Gala Coral account for 45% of the UKs high-street book makers. While joining forces may at first sound as though it would be a successful merger, the Competition Markets Authority has the right to demand that they close 15% (or 1,300) of their live shops if the merger goes through, according to a report from U.K’s The Week.

This is because, in an effort to promote a fair marketplace, one entity is not allowed to have more than 30% of the market share once combined. So this raises the question—why merge?

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Casino Kings Crank Out New Online Casino Platform

Casino Kings Crank Out New Online Casino PlatformRepresentatives for Casino Kings, a new online casino house, tell mGamingWatch that they have just launched in London.

The site is a dedicated online casino offering that intends to “compete in the iGaming marketplace.”

The site features north of 200 online slot and casino titles released by leading developers.
According to a provided statement, the popularity of online slots and casino games has exploded since the advent of mobile gaming. Casino Kings aims to take advantage of this continuing boom in the U.K.’s online gaming industry by offering mobile content that has mass appeal.

“The latest gaming releases take advantage of the superior graphics technology offered by today’s smartphones, making even the best games playable wherever the player may be,” Casino Kings announced ahead of the weekend.
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Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

In recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

Summer is over and Delaware’s online gambling numbers have remained the same.

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NCSL Opposes Adelson’s Quest for Outlawing Online Gambling

NCSL Opposes Adelson’s Quest for Outlawing Online GamblingOne year ago, there were three. And today, the same three remain – New Jersey, Delaware, and Nevada.

Although these states have already been established as lawful participants in the online gambling market, efforts are still being made to reverse any gains online gambling has made in the U.S. in recent years.

In August, the National Conference of State Legislatures (NCSL) took a formal stance urging the federal government to continue to allow states to regulate their own gambling.

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Twin River Casino Wants to Double Subsidy for Marketing

Twin River Casino Wants to Double Subsidy for MarketingPrivate owners of the state operated casino at Twin River want lawmakers to increase the subsidy for the casino’s marketing efforts in Rhode Island from $3.7 million to $7.3 million a year, reports Providence Journal. They argue that more marketing money will mean more revenue for the facility and state. They ask lawmakers to back a bill that would potentially double the state’s share of those costs.

Currently, the state contributes $3.7 million, the first $4 million comes from Twin River, and then the state pays a share as marketing expenses run from $4 million to $10 million. The bill would create a second tier of marketing expenses, with Twin River covering expenses from $10 million to $14 million and the state’s expenses from $14 million to $20 million.

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Mobile, Social Gaming Helps Keno Make a Comeback

Mobile, Social Gaming Helps Keno Make a ComebackWhile there are many tried and true casino games that are likely to be played for eternity—such as poker and roulette – there are others that come and go such as live Keno. When looking at MGM’s casino properties —which are undoubtedly major players in the gaming world – they only have live Keno in their Excalibur property today.

The reason live Keno has faded is that most casinos believe that alternatives such as slot machines will generate more revenue. While generating revenue is paramount, casinos are missing out on a game many gamblers (social and professional) enjoy playing.

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Casino Marketers Encouraged Check Out New MMA Resource

Casino Marketers Encouraged Check Out New MMA ResourceCasino marketers can now access a world of insight and information thanks to the Mobile Marketing Association.

The new MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says.

As of this writing, more than 450 case studies from over 40 countries are available.

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