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Ladbrokes and Gala Coral Merger Prompts Questions

When combined, Ladbroke and Gala Coral account for 45% of the UKs high-street book makers. While joining forces may at first sound as though it would be a successful merger, the Competition Markets Authority has the right to demand that they close 15% (or 1,300) of their live shops if the merger goes through, according to a report from U.K’s The Week.

This is because, in an effort to promote a fair marketplace, one entity is not allowed to have more than 30% of the market share once combined. So this raises the question—why merge?

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Casino Kings Crank Out New Online Casino Platform

Casino Kings Crank Out New Online Casino PlatformRepresentatives for Casino Kings, a new online casino house, tell mGamingWatch that they have just launched in London.

The site is a dedicated online casino offering that intends to “compete in the iGaming marketplace.”

The site features north of 200 online slot and casino titles released by leading developers.
According to a provided statement, the popularity of online slots and casino games has exploded since the advent of mobile gaming. Casino Kings aims to take advantage of this continuing boom in the U.K.’s online gaming industry by offering mobile content that has mass appeal.

“The latest gaming releases take advantage of the superior graphics technology offered by today’s smartphones, making even the best games playable wherever the player may be,” Casino Kings announced ahead of the weekend.
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Here’s What Happened This Week in mGaming

Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

In recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

Summer is over and Delaware’s online gambling numbers have remained the same.

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NCSL Opposes Adelson’s Quest for Outlawing Online Gambling

NCSL Opposes Adelson’s Quest for Outlawing Online GamblingOne year ago, there were three. And today, the same three remain – New Jersey, Delaware, and Nevada.

Although these states have already been established as lawful participants in the online gambling market, efforts are still being made to reverse any gains online gambling has made in the U.S. in recent years.

In August, the National Conference of State Legislatures (NCSL) took a formal stance urging the federal government to continue to allow states to regulate their own gambling.

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Twin River Casino Wants to Double Subsidy for Marketing

Twin River Casino Wants to Double Subsidy for MarketingPrivate owners of the state operated casino at Twin River want lawmakers to increase the subsidy for the casino’s marketing efforts in Rhode Island from $3.7 million to $7.3 million a year, reports Providence Journal. They argue that more marketing money will mean more revenue for the facility and state. They ask lawmakers to back a bill that would potentially double the state’s share of those costs.

Currently, the state contributes $3.7 million, the first $4 million comes from Twin River, and then the state pays a share as marketing expenses run from $4 million to $10 million. The bill would create a second tier of marketing expenses, with Twin River covering expenses from $10 million to $14 million and the state’s expenses from $14 million to $20 million.

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Mobile, Social Gaming Helps Keno Make a Comeback

Mobile, Social Gaming Helps Keno Make a ComebackWhile there are many tried and true casino games that are likely to be played for eternity—such as poker and roulette – there are others that come and go such as live Keno. When looking at MGM’s casino properties —which are undoubtedly major players in the gaming world – they only have live Keno in their Excalibur property today.

The reason live Keno has faded is that most casinos believe that alternatives such as slot machines will generate more revenue. While generating revenue is paramount, casinos are missing out on a game many gamblers (social and professional) enjoy playing.

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Casino Marketers Encouraged Check Out New MMA Resource

Casino Marketers Encouraged Check Out New MMA ResourceCasino marketers can now access a world of insight and information thanks to the Mobile Marketing Association.

The new MMA Case Study Hub is a fully searchable database representing “best in class campaigns that set new benchmarking standards for industry excellence,” the MMA says.

As of this writing, more than 450 case studies from over 40 countries are available.

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Greentube Touts New Social Casino Marketing Platform

Greentube Touts New Social Casino Marketing PlatformLate last week, Greentube – a platform and game developer for internet connected devices – announced the launch of something on which mGamingWatch was briefed at length on Tuesday.

Greentube is rolling out their turnkey private label social casino marketing platform called Greentube Pro.

“Designed to enhance player retention and boost new player acquisition for land-based casinos, Greentube Pro integrates proven loyalty strategies with the mass appeal of online and mobile play into a custom branded experience,” reads a provided statement.
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Free Online Gaming Offered By Indiana-Based Majestic Star Casino & Hotel

Free Online Gaming Offered By Indiana-Based Majestic Star Casino & HotelWhile many casinos are partnering with gaming software providers for profit-based gambling, Indiana’s Majestic Star Casino & Hotel has just partnered with Bally Technologies to develop free online gaming for gamers around the nation.

The selection of games offered will include online slots, online, poker, and online table games. These games will help gamers “perfect their skills” as well as provide entertainment-only fun with no risk of losing actual money.

The games offered will be Bally favorites, as well as favorites of Bally partners such as Interblock, SHFL, and CG Technology. While this innovative move does not directly generate revenue for the casino it helps generates brand recognition in response to its marketing muscle.

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Why Go Social with Casino Marketing?

Why Go Social with Casino MarketingFor some reason, social media marketing is not at the top of the typical marketer’s list when the time comes to begin formulating a plan for a casino-related campaign. But social media has the best engagement rates of almost any advertising platform in existence. And, best of all, social channels give you an outlet to not only connect with current customers, but to actually find new ones.

As if another reason is needed, social media even has an inherently viral nature, where posts are spread from feed to feed, getting your message in front of a huge number of people. So how can you use social media to market your casino? Here are three of the best reasons to use social media for casino marketing.

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