• On Tuesday, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology across diverse industries spanning gaming to healthcare – published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must …   Read More

  • Avid casino gamers want more from casino marketing. From player reward programs to mobile-centric dining and hospitality features, the marketing initiatives underway at casinos and resorts across the U.S. are falling short of player expectations. Once used to simply track players’ frequency of play and award free play credits, many casinos’ Players Club programs are …   Read More

  • Despite the creation of some 150,000 new online gambling accounts in New Jersey since late November, there remain substantial segments of the population and, in particular, the gaming community that will not embrace real-money online and mobile gambling. Security concerns – of a personal and criminal nature – are the primary culprits. Some fear fraud …   Read More

  • One of the world’s most recognizable online gambling companies is marking its latest product revamp with a comprehensive multimedia advertising effort. 888sport, the sports betting division of 888.com, is celebrating “major improvements” to its sports betting product with the aforementioned campaign throughout the United Kingdom. The fully-integrated campaign, titled ‘Bet You Can’, will run across …   Read More

  • From November 21st-26th, the state of New Jersey permitted limited online wagering as a precursor to yesterday’s statewide launch of real money online gambling. According to published reports Wednesday, 17,000 people placed online bets during the soft launch period. David Rebuck, director of the state Division of Gaming Enforcement, told the AP that’s how many …   Read More

  • Some of the biggest names in global online gaming have been pushing hard to get it right during this past week of “soft play” in New Jersey. All American Poker Network (AAPN), the joint venture between online gaming operator 888 and investment firm Avenue Capital Group, announced ahead of the weekend that 888casino and 888poker …   Read More

  • Sheldon Adelson, CEO of Las Vegas Sands, isn’t going away. According to a report Friday, online gambling is so distasteful to him that he is “willing to spend a lot of money in order to support a ban on it.” And the number of lobbyists Adelson has recruited to accomplish this task with the assistance …   Read More

  • For 24 hours now, “soft play” has been underway in New Jersey with regard to online gambling, leading up to the anticipated November 26th start of statewide real-money game-play. But the first day has been teeming with glitches, reports Press of Atlantic City. The launch was not without issues, as users encountered error messages in …   Read More

  • The Golden Nugget will be among the first to offer online real-money wagering in New Jersey. A venerable name in the caming and casino worlds, Golden Nugget Atlantic City today that the casino received official notification to move forward with the launch of its online gaming site during the soft play period, which started this …   Read More

  • One major issue that seems to be standing in the way of states that are legalizing online gambling is that banks and even PayPal either severely or completely restrict the transactions that are made through gambling sites. This issue seems to be the effect of the Unlawful Internet Gambling Enforcement Act (UIGEA) of 2006 which …   Read More