Wearable technologies – from smartwatches to Google Glass – may change the face of digital and mobile marketing forever. But they may also be the bane of a casino’s existence as the gaming industry struggles with how to regulate or even permit the presence and usage of these technologies on their property.
According to some tech industry analysts, we may soon see Google Glass just about everywhere… everywhere, that is, but inside of any casino that knows what’s best for business.
Posted in Casino industry, Mobile Marketing, Security
ThreatMetrix, a provider of context-based security and fraud prevention solutions, is jumping head-first into the online gaming market.
And given the escalating industry threats and gamer concerns that continue to impede the growth of online and mobile casino gaming, the firm’s entrance comes at an opportune time.
The company’s announcement this week confirms that ThreatMetrix recently became a registered vendor with the New Jersey Division of Gaming Enforcement, enabling the provider to conduct business with casinos in Atlantic City.
Posted in Announcements, Gaming industry news, Mobile Gaming, News, online gambling, Security
According to the findings of recent surveys targeting mobile real-money gamblers in domestic and overseas markets where online and mobile gambling are regulated and legal, concerns relating to smartphone security continue to hamper the typical gamer’s embrace of mobile gaming platforms and applications.
Consequently, a good number of gamblers would be more inclined to use their smartphones for poker and other casino games if their phone’s security was more substantial.
Auspiciously, the most secure smartphone of our time may be released within the next four months.
Posted in Mobile Gaming, News, online gambling, Security
Taking measures to boost cyber security to protect online gamblers from hackers and scammers has never been more important. For anyone who surfs the internet, anti-virus or security software is now vital to their safety.
According to recent published reports, online gamblers look for an edge, but sometimes in the wrong places. And when they do, scammers can catch punters off guard.
Global internet security firm AVG is currently working on programs in Australia to protect online gamblers leading up to the Melbourne Cup.
Posted in Announcements, Gaming industry news, News, online gambling, Security
As we reported last week, Locaid – the world’s largest LaaS (Location-as-a-Service) company – will present a special webinar on Tuesday, October 22nd that will delve into the practice and potential of location-based mobile marketing.
At 11:00 a.m. PST on Tuesday, Locaid will lead a thought-provoking discussion about the strategies and best practices associated with optimizing location-based mobile marketing to earn more and accelerate business growth.
The anticipated topics for discussion include the evolution of location-based marketing, the importance of an integrated mobile strategy, why leveraging location should be a primary targeting strategy, the best practices to optimize location-based marketing, how and when to leverage geofences to deliver results, and the importance of location + analytics.
Posted in Casino industry, Gaming industry news, LBS, Legal, Mobile Marketing, Security
It’s a safe bet that by next year at this time, you’re going to see Google Glass just about everywhere… everywhere, that is, but inside of any casino that knows what’s best for business.
The augmented reality wearable computer with a head-mounted display is expected to be released in early 2014. And you can count on it being a hot commodity. But since Google Glass may also be capable of counting cards, don’t expect to roam freely around Las Vegas wearing it, say tech security experts who believe criminals and other devious minds may look for ways to capitalize on the technology for underhanded deeds.
Privacy is another concern, as illustrated in Seattle earlier this spring at the 5 Point Cafe. The establishment, according to a report from Geekwire, is one of the first in the nation to declare a ban on Google Glass. The reason?
Posted in Gaming industry news, News, Security