Archive | SMS / Text

Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a Shot

Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a ShotThis week, mGamingWatch was briefed by the crew at StayNTouch Inc., provider of the cloud PMS Mobile Overlay Platform.

The company has just announced the implementation of its hotel software solutions at the AAA Five Diamond ARIA Resort Las Vegas.

“The check-in process has traditionally been a trouble spot for the lodging industry regardless of size or segment,” a provided statement reads. “This is true whether a guest is arriving at a small hotel or a large 4004-room resort like the ARIA Resort & Casino in Las Vegas.”

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SLS Las Vegas Takes Mobile Marketing to the Next Level

SLS Las Vegas Takes Mobile Marketing to the Next LevelAs first reported by our sister site Mobile Marketing Watch on Wednesday morning, Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE.

SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in mobile database, as well as deliver offers and promotions to its guests.

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SMS Not as Plentiful in Casino Space as Marketers Would Like

SMS Not as Plentiful in Casino Space as Marketers Would LikeWhile it’s no secret that some of the world’s foremost gaming and hospitality companies have embraced mobile technology to some degree, marketers would like to see a much warmer embrace in the coming years.

With the advent of wearables, IoT, and smartphone penetration heading for 80%, mobile devices are now the most efficient channel to reach gamers. But it’s still a dreadfully underutilized channel, says independent marketing analyst Ian Hayes.

“We need to reach a point where every casino experience and convenience is somehow capable of being facilitated through an app or SMS,” Hayes says.
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mobileStorm Publishes Guide to SMS Short Code Management

mobileStorm Publishes Guide to SMS Short Code ManagementOn Tuesday, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology across diverse industries spanning gaming to healthcare – published its newest whitepaper.

For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.

From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.

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Gaming Industry Not Plagued By SMS Spam

Gaming Industry Not Plagued By SMS SpamThe gaming industry’s biggest marketers have apparently been remarkably prudent with their use of SMS and other mobile marketing tactics in 2013.

Whether this reticence is due to concerns over compliance issues or simply a general reluctance to more aggressively bring their marketing into the digital age, most casino regulars simply aren’t complaining about too many promotional SMS messages.

This revelation is just one tidbit coming to light this week amidst a flood of news regarding the explosion of mobile marketing and, regrettably, SMS spam across the U.S.
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mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

With all the unavoidable chatter and corresponding buzz surrounding online gambling’s legalization in New Jersey, it’s hard to imagine anyone not familiar with this monumental development, let alone residents of New Jersey. But, apparently, a large number of New Jersey residents – we’re talking close to half – are oblivious to the looming arrival of iGaming in the Garden State.

Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies. While SMS success stories abound, there could – and should – be more of them. And with time, experts say, there will be. But the casinos, hotels, and resorts in Las Vegas need to step up their efforts.

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Are Casino SMS Marketing Efforts Too Conservative?

Are Casino SMS Marketing Efforts Too ConservativeLas Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies.

While SMS success stories abound, there could – and should – be more of them. And with time, experts say, there will be. But the casinos, hotels, and resorts in Las Vegas need to step up their efforts.

And they need to do it today.
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Posted in Casino industry, Gaming industry news, Legal, Mobile Advertising, News, Resources, SMS / Text2 Comments

Casinos Still Missing The Big Picture with SMS and Email Marketing

Casinos Still Missing The Big Picture with SMS and Email MarketingAs of early 2013, SMS was already well entrenched in the marketing mentality of casinos based everywhere from Las Vegas to  China.

But the full potential of SMS (along with email and social media marketing) in the gaming industry isn’t close to being realized.

While close to 90% of gaming companies regularly turn to SMS to hit patrons and gamers with welcome messages and other communications that encourage gameplay and additional interaction, only a fraction of these companies (an estimated 10% overall) are using mobile messaging for time-sensitive promotions.
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Posted in Gaming industry news, Mobile Marketing, Resources, SMS / Text1 Comment

mobileStorm Teams with SK+G to Boost Mobile Marketing in The Casino Industry

mobileStorm Teams with SK+G to Boost Mobile Marketing in The Casino IndustryThe casino industry has been dealt a winning hand.

mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G.

For more than a decade, SK+G has provided strategic branding to leading companies on both the domestic and international stage.

mobileStorm will now deliver to SK+G’s gaming and hospitality clients a number of cutting-edge mobile marketing solutions, including strategy, compliance direction, Location-based SMS campaigns and email marketing services.

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MGW Interview: ‘Up All Day’ Giving Gaming, Hospitality Clients a Competitive Edge in Mobile Marketing

MGW Interview ‘Up All Day’ Giving Gaming, Hospitality Clients a Competitive Edge in Mobile MarketingNowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere is the help of mobile more sorely needed.

To that end, the team at Up All Day Creative Solutions is helping its clients gain a competitive mobile edge in their marketing.

And so far, the results have been nothing less than remarkable.

All told, those who have opted to go mobile in their marketing strategies are now among the biggest cheerleaders for why it is truly imperative for companies in the hospitality and gaming industries to intelligently reach customers who are constantly on the move and too frequently bombarded with irrelevant offers and annoying promotions – most of which aren’t even optimized for the mobile screen.

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