Archive | SMS / Text

mobileStorm Publishes Guide to SMS Short Code Management

mobileStorm Publishes Guide to SMS Short Code Management mobileStorm Publishes Guide to SMS Short Code ManagementOn Tuesday, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology across diverse industries spanning gaming to healthcare – published its newest whitepaper.

For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must be made when deciding whether a shared short code or a dedicated code is preferable for a given mobile strategy.

From an in-depth exploration of the pros and cons of dedicated and shared short codes, to a step-by-step guide to applying for and obtaining a short code, mobileStorm’s latest whitepaper is an invaluable resource for effective and sustainable SMS marketing in 2014 and beyond.

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Gaming Industry Not Plagued By SMS Spam

Gaming Industry Not Plagued By SMS Spam Gaming Industry Not Plagued By SMS SpamThe gaming industry’s biggest marketers have apparently been remarkably prudent with their use of SMS and other mobile marketing tactics in 2013.

Whether this reticence is due to concerns over compliance issues or simply a general reluctance to more aggressively bring their marketing into the digital age, most casino regulars simply aren’t complaining about too many promotional SMS messages.

This revelation is just one tidbit coming to light this week amidst a flood of news regarding the explosion of mobile marketing and, regrettably, SMS spam across the U.S.
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Posted in Announcements, Casino industry, Gaming industry news, SMS / Text0 Comments

mGamingWatch: The Week’s Top Stories

mGamingWatch The Week’s Top Stories1 mGamingWatch: The Week’s Top StoriesHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

With all the unavoidable chatter and corresponding buzz surrounding online gambling’s legalization in New Jersey, it’s hard to imagine anyone not familiar with this monumental development, let alone residents of New Jersey. But, apparently, a large number of New Jersey residents – we’re talking close to half – are oblivious to the looming arrival of iGaming in the Garden State.

Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies. While SMS success stories abound, there could – and should – be more of them. And with time, experts say, there will be. But the casinos, hotels, and resorts in Las Vegas need to step up their efforts.

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Are Casino SMS Marketing Efforts Too Conservative?

Are Casino SMS Marketing Efforts Too Conservative 300x232 Are Casino SMS Marketing Efforts Too Conservative?Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies.

While SMS success stories abound, there could – and should – be more of them. And with time, experts say, there will be. But the casinos, hotels, and resorts in Las Vegas need to step up their efforts.

And they need to do it today.
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Posted in Casino industry, Gaming industry news, Legal, Mobile Advertising, News, Resources, SMS / Text2 Comments

Casinos Still Missing The Big Picture with SMS and Email Marketing

Casinos Still Missing The Big Picture with SMS and Email Marketing 300x183 Casinos Still Missing The Big Picture with SMS and Email MarketingAs of early 2013, SMS was already well entrenched in the marketing mentality of casinos based everywhere from Las Vegas to  China.

But the full potential of SMS (along with email and social media marketing) in the gaming industry isn’t close to being realized.

While close to 90% of gaming companies regularly turn to SMS to hit patrons and gamers with welcome messages and other communications that encourage gameplay and additional interaction, only a fraction of these companies (an estimated 10% overall) are using mobile messaging for time-sensitive promotions.
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Posted in Gaming industry news, Mobile Marketing, Resources, SMS / Text1 Comment

mobileStorm Teams with SK+G to Boost Mobile Marketing in The Casino Industry

mobileStorm Teams with SK+G to Boost Mobile Marketing in The Casino Industry 300x219 mobileStorm Teams with SK+G to Boost Mobile Marketing in The Casino IndustryThe casino industry has been dealt a winning hand.

mobileStorm Inc., a leading Communication Service Provider, has announced a new strategic partnership with Las Vegas marketing agency SK+G.

For more than a decade, SK+G has provided strategic branding to leading companies on both the domestic and international stage.

mobileStorm will now deliver to SK+G’s gaming and hospitality clients a number of cutting-edge mobile marketing solutions, including strategy, compliance direction, Location-based SMS campaigns and email marketing services.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Advertising, Mobile Marketing, News, SMS / Text0 Comments

MGW Interview: ‘Up All Day’ Giving Gaming, Hospitality Clients a Competitive Edge in Mobile Marketing

MGW Interview ‘Up All Day’ Giving Gaming Hospitality Clients a Competitive Edge in Mobile 300x187 MGW Interview: ‘Up All Day’ Giving Gaming, Hospitality Clients a Competitive Edge in Mobile MarketingNowhere is the evolution and fusion of mobile and marketing more apparent than in the gaming industry today. And perhaps nowhere is the help of mobile more sorely needed.

To that end, the team at Up All Day Creative Solutions is helping its clients gain a competitive mobile edge in their marketing.

And so far, the results have been nothing less than remarkable.

All told, those who have opted to go mobile in their marketing strategies are now among the biggest cheerleaders for why it is truly imperative for companies in the hospitality and gaming industries to intelligently reach customers who are constantly on the move and too frequently bombarded with irrelevant offers and annoying promotions – most of which aren’t even optimized for the mobile screen.

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Posted in Announcements, Casino industry, Gaming industry news, Mobile Marketing, News, Resources, SMS / Text0 Comments

mobileStorm CEO Jared Reitzin Featured on New GGB Podcast

mobileStorm CEO Jared Reitzin Featured on New GGB Podcast mobileStorm CEO Jared Reitzin Featured on New GGB PodcastJared Reitzin, CEO of mobileStorm, is profiled in the new issue of Global Gaming Business.

Delving into the topic of email marketing as a potentially more formidable and effective marketing resource than traditional direct mail marketing, Reitzin shared his views and insight with GGB Publisher Roger Gros in September at G2E in Las Vegas.

The impact of direct mail was undeniable during the formative years of the gaming industry. When an attractive package arrived at the doors of their customers, casinos were able to make offers that would lure players to the casino.

Reitzin explained to Gros that mobileStorm has developed an email direct marketing campaign “that has become much more effective with the advent of smartphones and mobile devices.”
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VIDEO: Emergency Mobile Marketing Webinar for Casino, Gaming Industry Marketers

VIDEO Emergency Mobile Marketing Webinar for Casino Gaming Industry Marketers 300x191 VIDEO: Emergency Mobile Marketing Webinar for Casino, Gaming Industry Marketers Marketers from around the gaming and casino industries are gearing-up for the new rules of mobile marketing taking effect this week with strict oversight from the FCC.

With such little time remaining to answer so many questions, last week mGamingWatch, along with our sister sites Mobile Marketing Watch and mHealthWatch, hosted an emergency webinar for marketers and related professionals across numerous industries who must urgently educate themselves on a variety of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).

Attorneys Ross Buntrock and Michael Hazzard of Arent Fox, Rip Gerber of Locaid, and Jared Reitzin and Darren Withers of mobileStorm participated in the webinar, which is now available to view online.

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Posted in Announcements, Best Practices, Casino industry, Gaming industry news, Legal, Mobile Advertising, Mobile Marketing, News, Privacy, Regulations, Resources, SMS / Text0 Comments

Gaming, Casino Industry Marketers Invited to Thursday’s Emergency Mobile Marketing Webinar

Gaming Casino Industry Marketers Invited to Thursdays Emergency Mobile Marketing Webinar Gaming, Casino Industry Marketers Invited to Thursdays Emergency Mobile Marketing WebinarAs MGW has been reporting in recent weeks, the FCC will soon begin enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.

On October 16th, the new rules will make it mandatory, for example, for marketers to gain written consent from a consumer prior to adding that consumer to a mobile marketing campaign.

According to legal and mobile marketing experts, marketers and related professionals across numerous industries must urgently educate themselves on a host of emerging issues related to consumer privacy, location based services, and the Telephone Consumer Protection Act (TCPA).

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