Crown Resorts and the Australian corporate bookmaker BetEasy are officially in business together.
The goal of the partnership, representatives for both companies tell mGamingWatch, is to establish an online sports betting business to go head-to-head with the industry behemoths that already play a major role in the Australian online betting market.
According to a provided statement, the coupling involves the combination of BetEasy’s sports book business with the sports book business of Crown’s 100% owned subsidiary, Betfair Pty Ltd.
This combination of a global Integrated Resort company and an online wagering company reinforces BetEasy’s position as the only major Australian-owned corporate bookmaker operating in this country.
“This exciting new venture will help build an Australian-owned business that can compete strongly with the largely foreign-owned competitors in our wagering industry,” says Crown Chairman James Packer. “Matt Tripp and his team have proven they have the experience and ability to build and operate a world-class business.”
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