Foxwoods Resort Casino Launches Real-Time Marketing Solution

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Foxwoods Resort Casino Launches Real-Time Marketing SolutionTransAct Technologies Incorporated tells MGW that its Epicentral Promotion and Bonusing System has been selected by Foxwoods Resort Casino in Mashantucket, CT to power the new FoxPerx slot bonus program which just debuted Tuesday in the Fox Tower and Grand Pequot Tower casinos.

Yesterday, Epicentral officially went live at Foxwoods Resort Casino on approximately 1,900 electronic gaming devices.

According to a provided statement, FoxPerx from Foxwoods Resort Casino is billed as being an “exciting new daily slots bonusing program” for its Foxwoods Rewards members.

In short, Foxwoods Rewards cardholders can participate in the program by playing their favorite machines. Every few minutes a slot player using their loyalty card wins a bonus ticket redeemable for cash prizes of $5 to $500 or prizes including gift cards.

“We are excited that Foxwoods Resort Casino has chosen our Epicentral Promotion and Bonusing System to help power their new FoxPerx slot rewards program,” said Bart C. Shuldman, Chairman and Chief Executive Officer of TransAct Technologies. “In an increasingly competitive industry environment, Epicentral is a unique, powerful tool that will help Foxwoods drive increased visitation and play among their rated players while serving to catalyze new player enrollment in their loyalty program. Foxwoods Resort Casino clearly understands that their customers demand great gaming entertainment and rewarding experiences each time they visit and we believe that their new FoxPerx program, powered by Epicentral, will enable Foxwoods to provide guests with an unmatched promotional environment throughout the property.”

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