In recent days, mGamingWatch has learned that Dynamic Yield, the automated real-time personalization and optimization solution, has agreed to a long-term partnership with Playtech.
Playtech, if you’re not familiar, touts itself as being the world’s largest online gaming software and services supplier.
Through this partnership, Playtech will provide Dynamic Yield’s platform to top gaming operators enabling them to personalize and optimize their players’ experience on an individual level.
The end result? We’re told the companies will be able to deliver a significantly enhanced gaming offering and, in return, maximize their revenues and return on investment.
“When it comes to optimization, no industry is more advanced than online gaming,” says Liad Agmon, CEO of Dynamic Yield. “Every facet of this industry is optimized to cater for improved player experience, engagement and conversion. The fact that Dynamic Yield has been chosen by Playtech is a testament to the fact that our personalization solution improves results even for the most cutting-edge online marketers in the world.”
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