New Jersey, it goes without saying, remains one of just three states that regulates online gambling in the US. In the Garden State, however, mobile gambling is growing particularly fast on iOS. For the gaming companies that have cultivated their presence on iOS, this investment continues to pay off.
One of the leading gaming platforms in New Jersey is Harrah’s Online Casino, which has gained significant momentum on mobile this year. Their mobile proficiency is often credited with driving this reality.
While Harrah’s goal is undoubtedly to attract paid visitors to the site, they offer both a free gaming app and a real-money gambling app. Protocols are put in place to ensure that only New Jersey residents have access to both iTunes apps and they work with extreme accuracy.
One of the many things that makes this approach so effective is that by offering an iTunes app (as with all apps) the gambling funds used are billed through iTunes. This may be just the solution that many online casinos are looking for, since many credit card providers and financial institutions will not process payments to online gambling websites — even the ones that are approved.
For a closer look at Harrah’s constantly evolving and hugely popular mobile app for iPad and iPhone, check out this feature at Gaming Today.
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