Here’s What Happened in Mobile Gaming, Casino Marketing This Week

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Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Although email marketing is one of the oldest digital resources in a marketer’s arsenal, it is still outperforming every other kind of digital marketing effort, including social media, native advertisements, and even banner ads. Though most of the hype these days is directed toward social media advertising, email marketing is still the best way to build a personal and consistent connection with customers, particularly in the gaming and hospitality markets.

One after the next, surveys show that consumers visiting their favorite casino or resort want more mobile solutions at their disposal during said visits. And while the-powers-that-be in Las Vegas and Atlantic City are beginning to catch on to these new consumer demands, they are still lagging way behind expectations.

According to published reports from across the East Coast this week, Merge Gaming has effectively cashed out in two of the only three states where online gambling is legal in the United States. So what is behind the company’s unanticipated exodus from New Jersey and Delaware? As of this writing, Merge is yet to make a formal announcement regarding the suspension of gaming activity for players in these states.

For Facebook users in the United States, real-money online casino and social games have never been available. But that doesn’t mean they aren’t readily available through Facebook elsewhere in the world. As it turns out, Facebook is an emerging titan of real money online gambling.

Although online gambling has been legal and open for business since late November in NJ, the laws on the books that regulate online gambling in the Garden state “don’t go far enough.” As a result, some lawmakers in New Jersey want to see online gambling expanded by loosening regulations even further and focusing attention beyond state borders.

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