On Wednesday, mGamingWatch learned that House Advantage, a provider of customer loyalty strategy and solution expertise, and Sightline Payments, a market leader in payment solutions, announced a strategic integration partnership.
As for what the partnership entails, we’re told it’s a pretty straightforward arrangement.
As an integrated solution, Sightline Payments Play+ platform and SPAN Network will allow an account holder to transfer funds electronically from their Play+ account, directly to or from the casino and across other customer touch points through House Advantage’s HALoÒ loyalty platform.
“We are excited to enter into this partnership with Sightline Payments to develop a system interface across the two platforms,” says House Advantage Chief Marketing Officer Brett Kline. “The integrated solutions provide an innovative opportunity to expand the value proposition beyond the casino property, ultimately providing marketers and operators with the ability to bolster customer loyalty and engagement.”
To learn more about House Advantage, click here. To check out Sightline Payments, click here.
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