IGT Ready to Be Cool as ICE

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IGT Proves to be Cool as ICEAhead of the weekend, global gaming entertainment leader IGT announced its mission: to “electrify ICE Totally Gaming” with an industry-leading portfolio of cross-platform content, category-defining hardware and results-driven casino management systems.

Last week, IGT teased its plans for the annual London-based tradeshow — which is the gaming world’s largest event.

“In today’s ever-changing gaming environment, forward-thinking innovation and expanded content creation and distribution are more important than ever,” said Eric Tom, IGT EVP of Global Sales. “As the industry leader, we meet our customers’ demands for today while creating opportunities for the future. IGT’s portfolio at ICE 2015 represents a smart, dynamic and diverse array of games and systems that enables our casino customers to differentiate themselves and drive play.”

IGT will showcase its gaming solutions next week (Feb. 3 -5) at ExCel London, including new features to Casinolink, which is billed as the industry’s most flexible casino management tool for multi-site operators.

“The Company will spotlight Xtra Credit and Point Play,” a news release from IGT reads. “Casinolink modules that enable operators to reward their players and build brand loyalty. Additional must-see apps that are compatible with both Casinolink and IGT Advantage include Mobile Host, Mobile Fills and Jackpots and Mobile Responder – all tools that empower casino employees to quickly and efficiently meet player needs.”

To keep watch of IGT’s innovations and announcements, check out their YouTube page here.

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