According to an announcement from Ladbrokes, the British bookmaking behemoth, the company says it has observed a staggering 1100% spike in mobile betting.
The jump was identified during the World Cup in Brazil in recent months.
For Ladbrokes, this is great news for the firm, which seems destined to watch its future play out on mobile. Clearly, the company’s future is now inextricably linked to mobile gambling.
“The business has shut 46 outlets, as they were deemed to be ‘under-performing’ as the mobile arm of the business powers forward,” Go-Mashmobile reports.
It was revealed this year at the Mobile Gaming & Gambling Summit that some 50% of UK mobile gamblers now use their mobile devices to play.
Just last month, online casino company 32Red also announced their detection of a spike in mobile casino gaming.
With revenues soaring, the firm has retained its full-year expectations after gross gaming revenues rose in its first-half and the number of mobile users almost doubled.
The European company confirmed that its total gross gaming revenues rose 19% in the first half of this year.
In a news release shared with mGamingWatch, 32Red explained that its first-half performance reflects the continued “excellent trading at the Company’s flagship operation, the 32Red Casino, which continues to be the Company’s main focus and has benefited from increased marketing expenditure in the first half of the year.”