Marketing Results, Inc., a gaming industry leader in marketing and communications solutions, has secured the top spot at the 2016 Las Vegas Digital Media Awards.
The company, we’re told, received the Best Mobile Execution award.
The awards ceremony, hosted by the Las Vegas Innovation Marketing Association, recognizes the best digital marketing campaigns and emerging media technologies.
MRI developed the mobile app for Little Creek Casino Resort in Washington. It serves as a complete communication solution to enable casino players to view account details and manage all aspects of their relationship with the property.
According to details shared in this morning’s release to media, the mobile app provides players with a single resource for information they would normally obtain from multiple channels. It consolidates information from the players club, direct marketing, promotional kiosks and hosts in one convenient location.
“We are so excited and honored for the recognition of the hard work that’s been put into our mobile app,” said Craig Border, Vice President of Database Marketing. “Our whole team is incredibly proud of the product and we’re working on multiple app implementations at casinos throughout North America. We research customers and gaming operators on an ongoing basis and incorporate their feedback into improving functionality and convenience in the casino app. In addition, we design custom apps used by Tribal governments to open dialogue and communicate pertinent community information exclusively to their members.”
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