Despite concerns that interest in mobile gaming would die out after the novelty wore off, it seems the mobile gaming is only becoming more popular — and profitable.
This next year, it is expected that interest in mobile gaming is actually going to surpass console gaming, which would make it the biggest sector of the entire gaming market.
A recent study by Newzoo went so far as to indicate that mobile gaming revenues will shoot up by 42% over the next year, with almost $41 billion in revenues by 2017.
Why? Because smartphones and tablets continue to become more and more popular. Smartphones are more popular than tablets, but tablet games make more money on average than a smartphone game will. Because many prefer the larger screen of a tablet, it is expected that tablet revenues will grow exponentially over the coming year, even though the smartphone game audience is growing faster than tablet gaming.
The average mobile gamer spends less than $5.00 per month on all of the games on their device. By far, the most spend-happy demographic is individuals aged 35 to 44. More gamers own Android phones, but iPhone users spend more money in their games. Additionally, the data shows that younger gamers download and play more games, but they do not spend anywhere near as much as older gamers.
Join the Conversation