From the use of SMS and responsive design in email marketing, to the proliferation of mobile rewards programs and comprehensive mobile applications, the casino gaming industry will embrace these and other mobile resources to an unprecedented extent in the New Year, say industry experts.
As the positive case studies continue to pile up, casinos are racing toward mobile marketing at a hurried pace as 2014 looms large.
Throughout 2013, mGamingWatch has reported that casinos continuing to rely on traditional, non-mobile or even non-digital tactics to attract or retain patrons are seeing the effectiveness of their efforts diminish considerably.
In fact, direct mail – once a mainstay of casino marketing – is losing more of its luster with each passing year, which is exactly why relevant engagement through mobile marketing with gamblers and visitors has never been more important for casinos.
In the United States, the reliance upon mobile as a means for communication between gaming provider and player will accelerate markedly with the anticipated expansion of legalized online gambling.
“Next for 2014 we will see the continued effort in the USA to provide an online gambling industry regulated and working like a fine watch,” Online-Casinos.com reported over the weekend. “Many observers are predicting that more states in America will come on board and start to legalize online betting.”
Additionally, the report reads, the Sheldon Adelson fear factor “will fizzle out as people realize the man has issues related to controlling his bottom line which by all accounts seems to be expanding without any pause.”
All told, mobile’s role as a vital platform for marketing and gaming will reach a lofty new perch in the gaming industry stratosphere next year, making mobile mandatory for players large and small in the modern world of casino gaming.
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