OfferCraft, a software company that infuses what it calls game dynamics into its clients’ marketing offers and employee incentives, is now implementing its gamification and dynamic rewards software at M Resort Spa Casino.
According to a provided statement, patrons are able to play games and win rewards in unexpected ways just for being a member of the M Resort’s Marquee Rewards Players Club or for visiting the property.
OfferCraft’s patent-pending motivation tools leverage a deep understanding of human psychology, game theory and data analysis to transform traditional incentives into more fun, memorable experiences. The platform weaves together features ranging from innovative game-building tools for marketers, to next-generation reward and loyalty solutions, to sophisticated learning algorithms and more.
“We’re having a blast creating and deploying games for Marquee Rewards patrons even when they’re not on the casino floor,” said Aron Ezra, CEO of OfferCraft. “I’m proud of the innovative work our teams have done to boost engagement rates and redemption rates while bringing smiles to the faces of thousands of people each month. This is a win-win for both the property and its patrons.”
To learn more about OfferCraft, click here.
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