Opticity Player Marketing, if you’re not familiar, is an advanced data analysis and automated marketing firm designed specifically for the unique needs of casinos. The Silicone-based company prides themselves in offering an intuitive and effective alternative to the big brand data warehouses and software vendors that many casinos turn to.
In a recent announcement, Rosebud Casino and Hotel shared that they have selected Opticity for their data, analysis, and marketing needs. Opticity has many attractive features, particularly the Opticity Analysis, which allows for the ability to create a custom dashboard for their most pertinent KPIs.
“Opticity’s Analysis-Ready Data is what won us over,” said Darrel Johnson, Marketing Director for the property. “Having clean, summarized player activity data at your fingertips is essential to having more time to make decisions and formulate strategy.”
Opticity also provides unlimited training to all new casinos to ensure that the transition from their previous provider to Opticity is a smooth one.
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