Ahead of the weekend, Scientific Games Corporation announced that the Maine State Lottery has launched its new player rewards program — RewardMe Lottery Club — through the Company’s Loyalty Plus solution.
What does it all mean? For the first time, the company says, lottery players in Maine can participate in a points-based rewards program that allows them to enter their non-winning instant lottery games online, accumulate points and redeem points for prizes and merchandise in the Company’s Points for Prizes online store.
TheRewardMe Lottery Club supporting mobile app may be downloaded from the App Store or Google Play store at no cost.
With 13 mobile apps released and seven full loyalty rewards programs currently in use by U.S. lotteries—more than any other lottery provider—the Company’s interactive solutions are inventing conveniences for U.S. lottery players and retailers.
“The mobile app is really a key component of our new RewardMe Lottery Club,” says Tim Poulin, Deputy Director for the Maine Bureau of Alcoholic Beverages and Lottery Operations. “Our players can use it to quickly check their instant and draw game tickets to see if they are winners, and it allows them to scan their non-winning instant games directly into their rewards account with their mobile phone. We’re offering our players the same convenience on the go they’ve come to expect with other consumer products, and it looks like they’re enjoying it so far.”
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