In a recent announcement, the Hard Rock Hotel said it is partnering with traditional taverns in the city of Las Vegas to share loyalty points in their rewards program. So far they have partnered with 43 Golden Gaming’s PT’s and Sierra Gold taverns. In Las Vegas taverns, they are allowed to have up to 15 slot machines per location where loyalty points can be earned.
The rewards program points earned in the taverns can be used throughout a wide range of Hard Rock amenities such as the Reliquary Water Sanctuary Spa & Salon, Fú Asian Kitchen, 35 Steaks + Martinis, and Culinary Dropout.
The partnership is designed to be beneficial to both the taverns and the Hard Rock Hotel by providing each with a new customer base, as well as increasing the frequency of current customers.
Sharing loyalty points and reward program benefits is something that has been met with success for the many casinos that have been partnering with hotels, airlines, and nightclubs. As a result, it comes as no surprise that the trend is poised to continue.
While this new partnership may at first seem a bit counterintuitive since casinos and taverns have some common denominators such as slot machines and a bar, customers go to taverns and casinos for different reasons. Taverns are ideal for more casual socializing, while casinos are great for special events and less casual evenings.
The loyalty points and rewards program partnership between Hard Rock and local taverns is not just expected to increase tourist business but business among longtime locals too.
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