According to the Reno Gazette-Journal, in less than three months after launching its page, The Hard Rock Hotel and Casino Lake Tahoe has reported surpassing 12,000 Facebook fans. They launched the page on the same day they announced that they “would join with the Tahoe skyline in the ski season.”
The property attributes its social media growth to a marketing strategy that uses relevant content, promotional messaging and paid advertising, and the personality of a Tahoe local, referred to as “Callie,” who provides regular posts and tweets with updates about the opening of the hotel casino.
“The property is undergoing a $60 million complete transformation from the former Horizon and it plans to offer 539 rooms steeped in rock ‘n’ roll art and memorabilia, featuring views from tower rooms of Lake Tahoe or Heavenly Valley, several new restaurants and bars, and a 25,000-square-foot casino,” the report reads.
Don Marrandino, chief operations officer for Hard Rock Hotel & Casino Lake Tahoe said he and his team are “excited about the popularity of our social campaign.”
And social media doesn’t lie.
“The social community has shown incredible support and enthusiasm for Hard Rock Hotel & Casino Lake Tahoe coming to Tahoe, and we couldn’t be more appreciative of their comments and posts,” Marrandino admits.
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