Tag Archive | "Casino marketing"

eConsultancy: Mobile Marketing for Casinos Must Be Mastered


eConsultancy Mobile Marketing for Casinos Must Be Mastered 300x243 eConsultancy: Mobile Marketing for Casinos Must Be MasteredWhile many industries have years under their respective belts when it comes to digital and mobile marketing, online casinos are still new enough that they need to figure out what generates the most success in their realm of marketing.

To help online and mobile casinos identify the best places to invest their digital marketing dollars (at least for the time being), eConsultancy released a new report titled Improving Mobile Casino Performance.

They found the factors below to be the most successful mobile marketing techniques.

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TransAct Turning Heads of Casino Marketers at G2E Asia


TransAct Turning Heads of Casino Marketers at G2E Asia 300x159 TransAct Turning Heads of Casino Marketers at G2E AsiaTransAct Technologies, Inc. – a provider of printers, terminals, and other tech optimal for transaction-based industries – is getting a lot of attention today as the 2014 Global Gaming Expo Asia rolls along.

In addition to showing of its promotions and bonusing print system in Macao, the company is also expected to show off its line of “Epic” printers for slot machines, gaming devices and customer self-service kiosks.
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mobileStorm’s New Whitepaper a Must for Casino Marketers


mobileStorms New Whitepaper a Must for Casino Marketers 273x300 mobileStorms New Whitepaper a Must for Casino MarketersIn October 2013, the Federal Communications Commission (FCC) began enforcing a strict new set of rules governing marketing calls and text messages directed at consumers on their mobile phones.

New provisions in the Telephone Consumer Protection Act (TCPA) introduced these tighter restrictions on mobile marketing and mobile messaging.

Almost overnight, the revamped rules wrought confusion upon marketers uncertain of how these changes and corresponding mandates would impact their mobile marketing efforts.

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Have Casino Marketers Forgotten About Those Three Little Letters?


Have Casino Marketers Forgotten About Those Three Little Letters 300x187 Have Casino Marketers Forgotten About Those Three Little Letters?Does SEO still matter in casino marketing?

According to Martin R. Baird, a casino consultant and chief executive officer of Robinson & Associates, the modern importance of casino SEO in casino marketing should called into question.

For years, gaming properties have been pushed to do casino SEO and pay-per-click advertising to drive traffic to their website, Baird explains. In 2014, that is a “catastrophic mistake.”
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Why Go Social with Casino Marketing?


Why Go Social with Casino Marketing Why Go Social with Casino Marketing?For some reason, social media marketing is not at the top of the typical marketer’s list when the time comes to begin formulating a plan for a casino-related campaign. But social media has the best engagement rates of almost any advertising platform in existence. And, best of all, social channels give you an outlet to not only connect with current customers, but to actually find new ones.

As if another reason is needed, social media even has an inherently viral nature, where posts are spread from feed to feed, getting your message in front of a huge number of people. So how can you use social media to market your casino? Here are three of the best reasons to use social media for casino marketing.

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Does The Marketing Behind Online Gambling Really Suck?


Why The Marketing for Online Gambling Sucks 300x248 Does The Marketing Behind Online Gambling Really Suck?New Jersey State Senator Raymond Lesniak may not be a “marketing expert,” but he recently voiced a criticism that many have thought if not overtly expressed in recent months.

The criticism? The marketing for mobile and online gambling ventures and websites pretty much sucks in New Jersey.

The outspoken political leader made that observation at the recent iGaming North America Conference in Las Vegas, Nevada.
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Here’s What Happened in Mobile Gaming, Casino Marketing This Week


Here’s What Happened in Mobile Gaming Casino Marketing This Week5 Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

According to the latest hiring data across the digital landscape, social media and mobile tech-related companies are now among the most attractive firms for talented marketing minds who are both wet behind the ears and savvy from decades of hands-on experience.

Wearable technologies – from smartwatches to Google Glass – may change the face of digital and mobile marketing forever. But they may also be the bane of a casino’s existence as the gaming industry struggles with how to regulate or even permit the presence and usage of these technologies on their property.

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Is the Casino Industry Facing a Shortage of Marketing Talent?


Is the Casino Industry Facing a Shortage of Marketing Talent 300x220 Is the Casino Industry Facing a Shortage of Marketing Talent?According to the latest hiring data across the digital landscape, social media and mobile tech-related companies are now among the most attractive firms for talented marketing minds who are both wet behind the ears and savvy from decades of hands-on experience.

Where does that leave the casino industry? Out of luck, if you ask a growing number of Las Vegas marketing veterans.

“Casino marketing isn’t as sexy as it used to be,” one industry source recently told the U.K.’s Guardian.

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Here’s What Happened in Mobile Gaming, Casino Marketing This Week


Here’s What Happened in Mobile Gaming Casino Marketing This Week4 Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Casino Journal magazine has compiled a list of the 20 most innovative companies and their products in the realm of gaming technology. The effort comes in in conjunction with the Gaming Technology Conference, now in its 17th year.

Everywhere you look across the convention floor at SXSW in Austin, Texas this year there are innovative startups and entrepreneurs touting everything from their latest social gaming experiment to Bitcoin initiatives.

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Here’s What Happened in Mobile Gaming, Casino Marketing This Week


Here’s What Happened in Mobile Gaming Casino Marketing This Week3 300x278 Here’s What Happened in Mobile Gaming, Casino Marketing This WeekHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

According to the findings of a new published report by OddsWinner.com, the UK’s mobile betting industry grew by more than 100% in 2013. Although real-money mobile gaming platforms, casinos, and apps are growing in popularity and prevalence around the globe today, nowhere was the growth more pronounced than last year in the United Kingdom.

By the end of this decade, will online and mobile gambling be legal from sea to shining sea? That’s the latest estimate put forward this week in a controversial piece from Slate.

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