Tag Archive | "casino"

The Biggest Area Of Opportunity For Casinos? Marketing To Millennials


The Biggest Area Of Opportunity For Casinos Marketing To Millennials 300x140 The Biggest Area Of Opportunity For Casinos? Marketing To MillennialsIn recent years, casinos have been focused on trying to recover from the recession and looking for ways to engage consumers with mobile apps.

While casinos have many groups to consider within their target audience, now that Millennials make up the largest living consumer generation in the world, casinos must invest more time and energy in marketing to Millennials.

Although mobile marketing and other messaging strategies targeting mobile apps have helped casinos more effectively reach Millennials, casinos must also focus on adding features inside their live casinos that appeal to Millennials. This could be anything from offering the latest microbrews to hosting gambling events that are designed to complement popular sporting events.

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Here’s What Happened This Week in mGaming


Here’s What Happened This Week in mGaming12 300x225 Here’s What Happened This Week in mGamingHere are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days.

Harrah’s is taking another innovative step forward in the gaming world these days, fostering collaboration with online gambling and land based gambling at their New Jersey Casino.

Aspect Gaming, iSoftBet, and Revolver Gaming are now all in business with California based CashBet. First announced last month, new details are coming to light about CashBet’s latest partnerships.

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To Sports Bet or Not to Sports Bet, That is the Question


To Sports Bet or Not to Sports Bet That is the Question To Sports Bet or Not to Sports Bet, That is the QuestionI’m not even sure William Shakespeare could have written this drama.

Currently, the acting Attorney General of New Jersey told USAToday that the state’s casinos and racetracks “are free to take sports bets without fear of state reprisal, so long as no wagering occurs on college games in New Jersey or involving in-state college teams anywhere.”

This addition is being done essentially to increase income and save the state from any more casino closures.

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The Cold Never Bothered Caesars Casino Anyway


The Cold Never Bothered Caesars Casino Anyway 300x240 The Cold Never Bothered Caesars Casino AnywayYes, I just quoted a Frozen song so “Let it go.”

All joking aside, with New Jersey having legalized online gambling, Caesars is adding a new marketing campaign this month. Adweek explains that, “As the weather gets chillier, Caesars Casino wants to let New Jersey residents know they don’t have to leave their homes to try their luck: They can play online.”

When I say play online, I also don’t mean a handful of games either. According to the report in question, players “can play more than 120 games on the casino’s website.”

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New Jersey Wants to Zero Out Unlicensed Online Gambling Sites


New Jersey Wants to Zero Out Unlicensed Online Gambling Sites 300x150 New Jersey Wants to Zero Out Unlicensed Online Gambling SitesAll right, license and registration please. Ok, there was nobody pulled over, but New Jersey wants to pull their gamblers away from unlicensed sites. Apparently, it is starting to work because, according to new polling data from Commercial Intelligence, fewer New Jersey online gamblers are frequenting those sites.

In a follow-up survey conducted in January NJ.com explains that Commercial Intelligence, “Polled 520 New Jersey online gamblers to get a better idea of the habits of the players in the market. What they found was significantly fewer players were using illegal, offshore sites in January.” They continue to say that the percentage of people who used these ‘offshore sites’ dropped from 24% to 16%.”

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Thunder Valley Casino Resort Embraces Social Casino Scene


Thunder Valley Casino Resort 300x225 Thunder Valley Casino Resort Embraces Social Casino SceneThunder Valley Casino Resort is going social.

“Everyone will now have the opportunity to play custom-designed Thunder Valley Casino Resort games on Win’s popular Slots Craze application,” the company announced his week.

Slots Craze is a free social casino game available on Facebook, iOS and Android platforms.
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Why Social, Mobile Casino App Makers May Want to Focus More on Google’s Little Green Robot


Why Social Mobile Casino App Makers May Want to Focus More on Googles Little Green Robot 300x179 Why Social, Mobile Casino App Makers May Want to Focus More on Googles Little Green RobotSocial mobile and casino app developers may want to make Android a higher priority.

According to a new report from IDC, the worldwide smartphone market is on fire. In the second quarter of this year, 300 million units shipped for the first time ever — a milestone quarter, says the IDC, and a landmark achievement for the smartphone industry.

“Android was the primary driver with its vendor partners shipping a total of 255.3 million Android-based smartphones in 2Q14, up 33.3% year over year,” the report summary reads.

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Rivers Casino Goes Mobile


Rivers Casino Goes Mobile 300x239 Rivers Casino Goes MobileWith so much talk of regulated online gambling potentially coming to the state of Pennsylvania in the near future, it comes as no surprise that some casinos in the state are preparing for what many analysts believe is an inevitability for the Keystone State.

Of course, as an experienced mobile marketing or digital advertising pro will tell you, gaming operators and casinos have much to gain by going mobile in other capacities even if real money mobile gambling isn’t yet a business option.

It’s a strategy understood well by the team at Rivers Casino, which recently teamed up in Pennsylvania with JOINGO, a mobile technology company.

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IGT Shrewdly Shifting Attention Toward Macau


IGT Shifting Attention Toward Macau 300x199 IGT Shrewdly Shifting Attention Toward MacauTeeming with opportunity at every turn, Asia’s fast-growing gaming industry is a welcoming beacon to the world’s leading gaming and technology providers.

The latest gaming industry heavyweight to make Asia a higher priority is IGT.

According to the Las Vegas Review Journal, International Game Technology has inked a deal with Macau-based game distributor LT Game.
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New Platform for Tracking Legal, Regulatory Issues in Online Gambling


New Platform for Tracking Legal Regulatory Issues in Online Gambling New Platform for Tracking Legal, Regulatory Issues in Online GamblingOn Monday, the team behind OnlineCasino.info confirmed that it will start using its news blog to track legal and regulatory issues that “affect the international online gambling industry.”

Using the .info domain extension, the recently launched website is primarily focused on providing informative updates on the internet gambling industry at large, including information on regulatory jurisdictions, casino games and online casino operators.

Company spokesperson, Nikolette Lewis, said in a provided statement that “OCinfo makes for the perfect outlet in providing realtime updates on the ever-changing landscape of online gambling regulation and legality.”
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