Zynga Takes Its Chips Off UK Social Gambling Table

257 0
257 0

Zynga Takes Its Chips Off UK Social Gambling TableThat didn’t take long.

“A relatively short time after the launch by Zynga and bwin.party, Zynga has decided it will end its partnership and withdraw its real money offering from the regulated market in the U.K. A recent announcement that did not provide a real explanation for the exit confirmed the closure and the end of the partnership between bwin.party and Zynga.”

That’s the story as reported by Online-Casinos.

It seemed like a good idea at the time, but apparently much has changed.

Two years ago, the company created “real money web locations” that presented its ZyngaPlusPoker and ZyngaPlusCasino brands to U.K. players. It made sense: social casinos and poker rooms were popular and even companies like Caesars Interactive were happily jumping on the social gambling bandwagon.

The reason? Online-Casinos has only conjectures.

“The efforts by Zynga to cut costs may be a factor but it is obvious that Zynga’s declining revenue stream and stock value may also be a contributing element for the decision,” it opined. “Attempts to monetize social gambling in casinos and card rooms has proved to be a difficult task for firms involved in the trend.”

As for Zynga, it gathered up its chips and delivered a succinct parting statement:

“We are very sorry to announce that ZyngaPlusPoker and ZyngaPlusCasino will be closing shortly. If you have a balance, please log in to withdraw it.”

In this article

Join the Conversation