One of the world’s most recognizable online gambling companies is marking its latest product revamp with a comprehensive multimedia advertising effort.
888sport, the sports betting division of 888.com, is celebrating “major improvements” to its sports betting product with the aforementioned campaign throughout the United Kingdom.
The fully-integrated campaign, titled ‘Bet You Can’, will run across digital, outdoors, and traditional media channels this month.
This will also be the first campaign introducing TV advertising for 888sport.
“888 have been at the forefront of online and mobile gaming across the world, delivering continued growth through our core products,” says Itai Pazner, Senior Vice President of 888. “The new 888sport advertising campaign is the culmination of a period of growth and improvement for 888sport, which has seen us align our sport platform with the rest of our offering and enhance player value through more efficient engagement like never before.”
To learn more about 888sport, check out the official website here.
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