Making up a net loss from one quarter to the next can prove to be quite a challenge, but Affinity Gaming did just that. They credit their turnaround in revenues to a shift in their marketing focus, according to a new report from Las Vegas Review Journal.
Affinity owns an off-Strip casino in Las Vegas (the Silver Sevens) along with 3 properties and casinos in Iowa, Missouri, and Colorado. Their fourth quarter ended on June 30, and generated an income of $797,000. This same quarter in their 2014 fiscal year came in at a loss of $14.3 million. All in all, their 2015 net revenue is $101.9 million—an increase of 2.2 percent. Overall revenue increased by 3.3 percent, which totals $60.4 million dollars.
“To our knowledge, no other competitor has matched our improvement in (cash flow) over this period,” said Affinity CEO Michael Silberlin
They attribute this growth to focusing more of their marketing attention on their high rollers. While they still market toward their low-tier consumers, their primary marketing focus has shifted.
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