Atari, the venerable brand in video gaming that became a household name in the 1980s, continues to cozy up to the thriving young industry of real money online and mobile gambling.
Just this week, Atari partnered with Pariplay, a leading publisher and producer of interactive entertainment.
This strategic partnership enables the launch of Atari’s video game brands across real money gambling formats, including iLottery, social, online and mobile platforms.
In addition, Pariplay plans to distribute Atari branded games throughout the rather robust Pariplay network.
Scheduled to launch in the homestretch of 2014, the Atari real money gambling web site will feature games from the Company’s portfolio of well-known properties, including arcade favorites like Centipede, Asteroids, Tempest, Pong, and Missile Command, among others.
“Atari was a pioneer in the interactive entertainment space, having built tremendous brand equity through their rich suite of beloved brands,” says Gili Lisani, CEO of Pariplay. “We are proud to steward their entry into the evolving iGaming category where players can engage with their properties in exciting new ways.”