The two hospitality and gaming companies created an alliance designed to offer Atlantis’ resort experience to members of the gaming industry’s premier loyalty program, Caesars Entertainment’s Total Rewards.
Per the announcement shared with MGW, under this arrangement, Caesars will be the “only brand of its kind that offers a Las Vegas style island gaming destination as a benefit of their loyalty program, granting their Total Rewards members’ access to Atlantis, the largest casino resort in the Caribbean.”
“Partnering with the Caesars brand on this initiative allows guests even more access to elite gaming destinations,” said Paul Burke, President and Managing Director of Atlantis at Paradise Island. “Our brands have great synergy including similar customer service cultures and clientele. This is an aggressive step towards not only reinforcing our existing customer loyalty, but also towards attracting new customers to experience our unique product offerings.”