Capping off the start to a busy week of mobile gaming news, mGamingWatch has learned that bet365 has become the first operator to go live with Playtech’s new native mobile casino application.
The platform offers instant gameplay and improved speed and performance across all iOS and Android devices, reads an announcement shared with MGW.
bet365 players can download and play games in seconds, with loading speeds up to three times faster than HTML5 equivalents, giving them instant access to the most immersive mobile gameplay experience there is.
The five-star rated app includes more than 100 native games.
According to Shimon Akad, COO of Playtech, research, including a recent Nielsen report, “suggests that 89% (vs. c.11% browser) of time on mobile is spent in-app, supporting the theory that native apps are what players want to use when gaming.”
“Playtech has invested significantly in native technologies, backing up our strategy to provide the best solutions for our partners and their players,” Akad adds. “The instant and sticky native play functionality and new features will ensure our licensees can drive player values and make our new app the best on the market today.”
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