Boyd Gaming continues to expand and grow in ways that many other companies in the industry can only dream of at the start of a new year.
Just this week, leading customer loyalty solutions company House Advantage entered into an agreement with Boyd Gaming “that will bring House Advantage’s advanced customer loyalty software, HALo Core, to each of Boyd Gaming’s 21 wholly owned casino properties.”
Installation is expected to begin this month, a news release confirms.
House Advantage’s HALo CORE, if you’re not familiar, is a software suite of patron loyalty technologies.
“Boyd Gaming is committed to providing our guests a truly memorable entertainment experience each and every time they visit us. By partnering with House Advantage, we will be able to create unique and meaningful opportunities for our guests through our award-winning B Connected loyalty program,” said Chris Gibase, Senior Vice President and Chief Marketing Officer.