With revenue from land-based properties and online casino platforms struggling to make headway as the second half of 2014 looms on the horizon, casino and gaming industry marketers are turning their marketing efforts toward more highly targeted markets.
This week, Atlantic City’s first openly gay mayor, Don Guardian, helped illustrate the city’s growing marketing focus on the LGTB community.
On Monday, the city even designated an official “gay beach.”
“It represents Atlantic City coming of age,” Mayor Guardian says. “Atlantic City’s been gay-friendly for a long time. We just had to welcome them back.”
With the gaming industry struggling, Atlantic City seemed more than ready to make a case for its gay moment in the sun. Three major LGBT events – Sandblast, an Asbury Park festival export; Miss’d America, a drag pageant; and StandOut, a gay business expo – are coming to town this year.
According to a slew of recently published reports out of New Jersey, marketers are eager to attract the growing community of well-to-do LGBT individuals to their online and physical gaming properties.
Although few targeted campaigns are presently underway, we’re told they are in the works.
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