Casino Del Sol and Traffic Generation(TraffGen) have agreed to terms for implementing the Traffic Generation Pro marketing platform, a statement emailed to MGW reads.
Casino Del Sol, a leading Tribal casino located in Tucson Ariz. is evolving its marketing and player development platform that serves as a foundation on which to manage a holistic, multi-channel marketing plan.
Traffic Generation software, if you’re not familiar, lets gaming operators deliver the most relevant real-time message to a segmented target audience in property, online, kiosk and mobile.
Traffic Generation’s marketing automation is a refreshing new approach to controlling costs and increasing revenue with in-house teams.
“At Casino Del Sol we are determined to provide the best and most personal gaming experience to our valued players,” said Steve Neely, chief marketing officer for Casino Del Sol. “Partnering with Traffic Generation will allow us to connect with our guests across multiple channels, in the most strategic way possible.”
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