Casino Marketers Take Note: Online Gambling to Become Mainstream by Decade’s End

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Casino Marketers Take Note Online Gambling to Become Mainstream by Decade's EndAccording to new industry data shared Monday with mGamingWatch, the online gambling trend is poised to become a mainstream phenomenon.

New data from Juniper Research indicates that 1 in 10 adults worldwide “will engage in some form of mobile or online gambling by 2019, with the UK and Italy seeing nearly half of adults involved on the activity by that time.”

In particular, the data suggests, licensed services will soar in the United States.

The research claimed that while in large part this will be the result of migration from traditional lottery purchase to mobile channels, growth will also be fueled by increasing liberalization of online markets across Europe and the US, driving usage of casino and sportsbook services.

“While the land-based casino lobby and social conservatives continue to oppose legalization in many states, offshore sites which still accept US bets — such as TopBet and Bovada – continue to experience high levels of traffic,” Juniper researchers explains. “Hence, it claimed that from a pragmatic perspective, more states would seek to legalize intrastate online gambling for the purpose of generating tax revenues.”

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