It’s a bird! It’s a plane! It’s… casino marketing in the sky over New Jersey.
Tonight in the Garden State (but specifically over Hoboken and Jersey City) casino marketing is airborne.
At this hour, Betfair is preparing to display “animated light projections” to promote its ongoing campaign to raise awareness about its offerings in the freshly regulated Internet gambling market in New Jersey.
The light shows will take place from 7 to 8 p.m. at 106 Washington St. in Hoboken; from 8:30 to 9:30 p.m. at 13 Hudson Place; and from 10 to 11 p.m. at the Kohl’s in Jersey City, 40 Mall Drive West.
NJ.com reports that it will publish reader photos of the light show on its website later tonight, which can be accessed here.
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