Until comprehensive federal legislation ushers in a new era for legalized online and mobile gambling across the United States, the gains logged by online gambling will come on a state by state basis. For now, that means Nevada, New Jersey, and Delaware are solely in the spotlight with their freshly regulated markets where online gambling is taking off.
Consequently, as casino marketing professionals and industry consultants advise, using multi-channel marketing resources to reach consumers in these markets will be critically important throughout 2014.
“We will empty out our pockets in marketing dollars in 2014 and sort of judge things a year from now,” Seth Palansky, a spokesman for Caesars Entertainment, recently told Press of Atlantic City when asked about his company’s marketing efforts.
From SMS and social media, to online display ads and traditional outdoors and television/radio ads, marketing must be employed using all available channels, particularly the most “effective and efficient.”
Due to the emphasis on efficiency and effectiveness, mobile marketing is set for a significant spike in 2014 in the troika of states were aggressive marketing campaigns are now underway to introduce current and prospective gamers alike to the new industry of online gaming.
From old-school to new-school, every advertising resource imaginable will be used by the casinos and companies that have hitched their wagon to online gambling’s fast-rising star.
“It’s important you get going right from Day One,” said John Shepherd, a spokesman for bwin.party. “And to get going from Day One means you need to advertise.”