On March 8th, 2016, mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an insightful webinar on the opportunities and obstacles inherent today in casino marketing. According to Laffety, the way that we have been marketing casinos for the last 20 years does not necessarily …
Read More
On March 8th, 2016, mGamingWatch and Michael Laffey, a 20 year veteran of the gaming business and president of Indigeony , will present an insightful new webinar on the opportunities and obstacles inherent today in casino marketing. Ahead of the webinar, we caught up with Mr. Laffey — an expert in branding and promotions who …
Read More
mobileStorm has been logging groundbreaking achievements across the mobile marketing landscape since 1999. With mobile now an indispensable component of contemporary marketing in the casino and hospitality space, mGamingWatch recently caught up with the mobileStorm team to discuss their take on mobile marketing and the opportunities and challenges they see in the world casino marketing …
Read More
Anyone working in mobile marketing knows that millennials are mobile’s BFFs. That’s also the perspective of Marcus Yoder, VP of New Business Development for Gamblit Gaming, who was recently interviewed by CalvinAyre.com. As covered today by our sister site MMW, Yoder explained how casinos can use apps to entice millennials.
Read More
Remark Media, Inc. is getting a Lyft in Las Vegas — literally. The Las Vegas-based digital media company specializing in the Millennial demographic recently entered into a contract to manage local marketing and community relations efforts for ride-sharing service Lyft in Las Vegas. “Remark has built a unique position in Las Vegas marketing and advertising, …
Read More
AdWeek has confirmed in a new report that there’s some new advertising powerplayers working their magic for MGM Resorts. “Following a competitive pitch, Interpublic’s McCann and Omnicom’s PHD are in the chips with MGM Resorts International, taking on lead creative and media duties, respectively, for the brand,” Monday’s report reads. The aforementioned efforts are expected …
Read More
JetBet, a developer of so-called “play-by-play second screen experiences,”has just announced the launch of its free-to-play social sports website and app to “enhance watching live sports.” If you’re not familiar, JetBet is a ‘lean in’ experience that lets sports fans play along with the game via smartphones, tablets or on a browser, “making live sports …
Read More
Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days. deltaDNA Research Reveals Potential Gaming Insights for Mobile Marketers We already know there are vast differences between the preferences of males and females. But those preferences also extend well into the mobile gaming space. Is It …
Read More
On September 29th, 30th and October 1st, mobileStorm was out in Las Vegas for the G2E Convention (Global Gaming Expo). The show was held inside the Sands Expo Center, which—I did not realize—is absolutely enormous. Nearly every company that had a booth on the expo floor went above and beyond; some of the displays were …
Read More
mGamingWatch recently hosted an insightful webinar presented by Hidden Fruit, a digital marketing, CRM and business intelligence firm specializing in casino operations, automation, analytics and customer insight. The presentation — “Increase Gaming Revenues by Becoming a Data-Driven Marketing Organization” — enabled attendees to learn about...