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mobileStorm’s Visionary Leaders Solving the Puzzle of Effective Casino Marketing in the Mobile Age
mobileStorm has been logging groundbreaking achievements across the mobile marketing landscape since 1999. With mobile now an indispensable component of contemporary marketing in the casino and hospitality space, mGamingWatch recently caught up with the mobileStorm team to discuss their take on mobile marketing and the opportunities and challenges they see in the world casino marketing … Read More
By Michael -
SMS For Hotel Marketing is Becoming Increasingly Important
According to a new report from Promotion World, text message marketing is hot and only growing hotter when it comes to promoting hotels. “Whether it’s spreading the word about last-minute deals or discounts on rooms, hotels of all kinds are going mobile,” explains report author Adam Groff. Not surprisingly, Groff notes, “there’s no better place … Read More
By Michael -
Las Vegas Casino and Resort Gives StayNTouch Mobility Platform a Shot
This week, mGamingWatch was briefed by the crew at StayNTouch Inc., provider of the cloud PMS Mobile Overlay Platform. The company has just announced the implementation of its hotel software solutions at the AAA Five Diamond ARIA Resort Las Vegas. “The check-in process has traditionally been a trouble spot for the lodging industry regardless of … Read More
By Michael -
SLS Las Vegas Takes Mobile Marketing to the Next Level
As first reported by our sister site Mobile Marketing Watch on Wednesday morning, Gravit8 Marketing, an end-to-end mobile marketing technology company, is rolling out the launch of its relationship with SLS Las Vegas, one of the brands under SBE. SLS Las Vegas, we’re told, is currently utilizing Gravit8’s platform to build and segment their opt-in … Read More
By Mike Randazzo -
SMS Not as Plentiful in Casino Space as Marketers Would Like
While it’s no secret that some of the world’s foremost gaming and hospitality companies have embraced mobile technology to some degree, marketers would like to see a much warmer embrace in the coming years. With the advent of wearables, IoT, and smartphone penetration heading for 80%, mobile devices are now the most efficient channel to … Read More
By Mike Randazzo -
mobileStorm Publishes Guide to SMS Short Code Management
On Tuesday, mobileStorm – a 15-year veteran provider of mobile and email marketing services and technology across diverse industries spanning gaming to healthcare – published its newest whitepaper. For newcomers to the SMS arena, A Guide to SMS Short Code Management for Enterprise Level Businesses provides a comprehensive overview of the integral considerations that must … Read More
By Michael -
Gaming Industry Not Plagued By SMS Spam
The gaming industry’s biggest marketers have apparently been remarkably prudent with their use of SMS and other mobile marketing tactics in 2013. Whether this reticence is due to concerns over compliance issues or simply a general reluctance to more aggressively bring their marketing into the digital age, most casino regulars simply aren’t complaining about too … Read More
By Michael -
mGamingWatch: The Week’s Top Stories
Here are some of the top stories in mobile and online gaming that we’ve been monitoring in recent days. New Jersey Residents: iGaming? What iGaming? With all the unavoidable chatter and corresponding buzz surrounding online gambling’s legalization in New Jersey, it’s hard to imagine anyone not familiar with this monumental development, let alone residents of … Read More
By Michael -
Are Casino SMS Marketing Efforts Too Conservative?
Las Vegas has never been a town known for being meek and mild. But when it comes to Sin City’s embrace of mobile marketing – and, in particular, SMS marketing – some say that the biggest players in the casino and gaming industries are still far too conservative with their SMS strategies. While SMS success … Read More
By Michael -
Casinos Still Missing The Big Picture with SMS and Email Marketing
As of early 2013, SMS was already well entrenched in the marketing mentality of casinos based everywhere from Las Vegas to China. But the full potential of SMS (along with email and social media marketing) in the gaming industry isn’t close to being realized. While close to 90% of gaming companies regularly turn to SMS … Read More
By Michael
